The fully mechanical design is not retro chic. It’s a choice for certain photographic disciplines where precision and physical control matter more than speed or automation. E.g. architecture, landscape, art etc.

ALPA is a very small, niche manufacturer producing low volumes in Switzerland with tight mechanical tolerances and a focus on serviceability. It’s not intended as a general-purpose system. That’s by design.

Happy to add context if needed.

Do they manufacture the optics themselves too? Not sure I realised that.

Edit: just found this "ALPA cooperates with the acknowledged best manufacturers of large format lenses"