I used to play warhammer when I was younger and am honestly astounded gamesworkshop is still in business let alone one of Britain's biggest companies. At least in the 00s and 2010s, they were the epitome of a greedy corporation squeezing blood from a stone.

Sales were down? Increase the prices of everything. Something not selling well? Change the game rules to make that it more powerful (or conversely, hype it up constantly so people only realize it sucks after they buy it). And of course constant changes so it was likely any models you bought would eventually become uncompetitive due to new, flashier, more overpowered things released.

Basically every bad business practice we see now was Games Workshop's wheelhouse. And while this may come across as bashing on them, I'm psyched to hear the company is thriving because their games are immensely fun and its impressive they've avoided stagnating or run out of ideas. It gives me hope for the software industry because if an in-person, expensive niche hobby could survive through social media and the pandemic, tech can bounce back from the current enshitification and short-term profit seeking.

If you have the money and enjoy lots of lore/worldbuilding and complex strategy games, Warhammer is a fantastic hobby I'd recommend checking out