It will be interesting to watch whether regular users actually utilize these voice-enabled AI features. Using physical buttons to control vehicle functions would be quicker than engaging in voice conversations with a LLM. If you wanted to converse with an LLM, you can do it today with apps like ChatGPT voice and Bluetooth, even if your car doesn’t have built-in AI functionality. I don’t see the value proposition here.

Well, I certainly don't want non-deterministic results for anything related to the actual functionality of the car. And the use cases in the article sound like questions I'd be asking at home, not from my car. The integration with maps is cool, but I can already do that with voice commands in my Subaru. I don't need a new LLM for that.