For as long as I can remember, I’ve been fascinated by out of home advertising and taglines -billboards, subway posters, etc. I’ll see one, think about it, and write a version in my head.

This year I turned that into a practice.

I made a simple template and set a constraint: publish one spec concept a day throughout 2026. Each post is a headline paired with an image - intended to feel like a real world placement.

In the age of AI, it felt like the right time to stay sharp with writing in a way that’s about perspective and cultural resonance. Thought I’d share it here