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Waiting for dawn in search: Search index, Google rulings and impact on Kagi

https://blog.kagi.com/waiting-dawn-search
75•josephwegner•1h ago

Comments

whs•1h ago
>Google: Google does not offer a public search API. The only available path is an ad-syndication bundle with no changes to result presentation - the model Startpage uses. Ad syndication is a non-starter for Kagi’s ad-free subscription model.[^1]

>Because direct licensing isn’t available to us on compatible terms, we - like many others - use third-party API providers for SERP-style results (SERP meaning search engine results page). These providers serve major enterprises (according to their websites) including Nvidia, Adobe, Samsung, Stanford, DeepMind, Uber, and the United Nations.

The customer list matches what is listed on SerpAPI's page (interestingly, DeepMind is on Kagi's list while they're a Google company...). I suppose Kagi needs to pen this because if SerpAPI shuts down they may lose access to Google, but they may already have utilize multiple providers. In the past, Kagi employees have said that they have access to Google API, but it seems that it was not the case?

As a customer, the major implication of this is that even if Kagi's privacy policy says they try to not log your queries, it is sent to Google and still subject to Google's consumer privacy policy. Even if it is anonymized, your queries can still end up contributing to Google Trends.

xnx•1h ago
> Because direct licensing isn’t available to us on compatible terms, we - like many others - use third-party API providers for SERP-style results

Crazy for a company to admit: "Google won't let us whitelabel their core product so we steal it and resell it."

direwolf20•1h ago
Pretty standard business practice though. There's no ethics in making money.
Ar-Curunir•58m ago
Strange to pick on Kagi when there's much bigger companies on that list.
shadowgovt•54m ago
But in this current climate, they can admit it and then dare Google to tell them to stop... After Google has just had an antitrust ruling against it for dominating the search market.

Google doesn't really have a leg to stand on and they know it.

techjamie•46m ago
What's the alternative? Building a competing search index as a relative nobody on the web is very difficult, from the outset, and is made more difficult from sites taking extra measures to stop bots in general now.

Google's crawler is given special privileges in this right and can bypass basically all bot checks. Anyone else has to just wade through the mud and accept they can't index much of the web.

eli•34m ago
Seems like an open question as to whether that violates any laws.

Another way to look at it is that if you publish a service on the web, you have limited rights to restrict what people do with it.

Isn't that the logic Google search relies on in the first place? I didn't give permission for Google to crawl and index and deep link to my site (let alone summarize and train LLMs on it). They just did it anyway, because it's on a public website.

direwolf20•1h ago
I hope they cache search results to further reduce the number of calls to Google.

And Marginalia Search was not mentioned? Marginalia Search says they are licensing their index to Kagi. Perhaps it's counted under "Our own small-web index" which is highly misleading if true.

packetlost•1h ago
The index is not necessarily the code, but the dataset. IMO it would be better to be more open about the technical stack, but I don't think this feels dishonest to me.
OGEnthusiast•1h ago
Sounds like we need a nationalized search engine company then?
browningstreet•58m ago
I wouldn't trust a nationalized search engine company.

That said, there are projects like Common Crawl and in Europe, Ecosia + Qwant.

I personally would like to see a search enginge PaaS and a music streaming library PaaS that would let others hook up and pay direct usage fees.

shadowgovt•54m ago
An interoperable search index access standard might work. We've done something similar for peering and the backbone of the IP-layer interconnects themselves.
NitpickLawyer•31m ago
> and in Europe, Ecosia

I tried. It's just not good enough. Quick example: yesterday I set up a workstation with Ubuntu, wanting to try out wayland. One of the things I wanted was to run an app (w/ gui) from another (unprivileged) user under my own user. Ecosia gave me bad old stuff. Tried for a few minutes, nothing useful. Switched to google, one of the first results was about waypipe. Searched waypipe on ecosia. 1 and a half pages of old content. Glaringly, not one of those results was the ubuntu.manpages entry on waypipe. shrug

ajdude•1h ago
Does anyone else use the phrase "I'm going to google XYZ" while referring to actually searching it up on Kagi, DDG, or another search engine?
chroma205•51m ago
> Does anyone else use the phrase "I'm going to google XYZ" while referring to actually searching it up on Kagi, DDG, or another search engine?

Not me. I only use Google.

Never used Kagi or DDG. Don’t care enough.

jeremyjh•49m ago
Yes, it’s like Xerox or Kleenex except it’s actually still a monopoly. In a happy Kagi user but I know hardly anyone else is.
dijksterhuis•48m ago
nope, i say “i’m going to search for XYZ” or similar
eli•40m ago
Ironically this is a bad thing for Google from a legal standpoint. If a term becomes "genericized" then it can lose trademark protection.

"Aspirin" is a famous example. It used to be a brand name for acetylsalicylic acid medication, but became such a common way to refer to it that in the US any company can now use it.

1-more•18m ago
Apparently the "lost in the Treaty of Versailles" explanation is a bit of a just-so story: https://history.stackexchange.com/questions/55729/why-did-ba...
pixl97•37m ago
Yes, but more in the past than now, simply because almost everybody seems to use google itself.

For example I'd hear people say "I'll Google that", then use Yahoo when they were still a major search engine.

shervinafshar•29m ago
I've been using Kagi for the past few years, but I try to use a brand-agnostic language talking about web search; e.g. "I'm gonna search [the web] for it"; "Use your favorite search engine to look it up".
kqr•21m ago
I used to. Even when I actually used DDG. Now that I use Kagi (and thus am on the second web search service after I stopped using Google) it started to feel silly so I say "search the web" these days.
dooglius•10m ago
Yeah, I don't feel the need to have conversations go on a tangent about explaining what Kagi is
hsuduebc2•47m ago
It is even worse that the Google search become shit in last years. So they gate keep only relevant information for themselves and not using them with intent to improve search quality. As always if you have no competition your innovation goes only towards cost reduction. Not product improvement.
WhyNotHugo•42m ago
The statistics in this article sound like garbage to me.

Google used by 90% or the world?

~20% of the human population lives in countries where Google is blocked.

OTOH, Baidu is the #1 search engine in China, which has over 15% of the world’s population… but doesn’t reach 1%?

These stats are made measuring US-based traffic, rather than “worldwide” as they claim.

0x1ch•35m ago
Google is only blocked in places where it would already be hard for a company with morals to work in, if not outright blocked as well. This probably represents traffic globally, excluding those places.
lolc•27m ago
I guess they'd argue that the people in China don't count, because people in China don't get to choose Google. But yeah, the stats they use from "StatCounter" are clearly not representative for what the world uses.
yomismoaqui•40m ago
One thing I have discovered after using AI chats that include a websearch tool is that I don't want to delve on diferent blogs, Medium posts, Stack overflow threads with passive-aggresive mod comments, dismissing cookie banners... Sorry I just want the info I'm looking for, I don't care for your personal expression or need to monetize your content.

There are other times (usually not work related) when I want to explore the web and discovering some nice little blog or special corner on the net. This is what my RSS feed reader is for.

kqr•19m ago
With Kagi you can opt in to an LLM summary of the search result by appending a question mark to the query. It's a neat mechanism when it works!
ghm2199•34m ago
> Building a comparable one from scratch is like building a parallel national railroad..

Not too be pedantic here but I do have a noob question or two here:

1. One is building the index, which is a lot harder without a google offering its own API to boot. If other tech companies really wanted to break this monopoly, why can't they just do it — like they did with LLM training for base models with the infamous "pile" dataset — because the upshot of offering this index for public good would break not just google's own monopoly but also other monopolies like android, which will introduce a breath of fresh air into a myriad of UX(mobile devices, browsers, maps, security). So, why don't they just do this already?

2. The other question is about "control", which the DoJ has provided guidance for but not yet enforced. IANAL, but why can't a state's attorney general enforce this?

hsuduebc2•11m ago
I don’t think it’s comparable to today’s AI race.

Google has a monopoly, an entrenched customer base, and stable revenue from a proven business model. Anyone trying to compete would have to pour massive money into infrastructure and then fight Google for users. In that game, Google already won.

The current AI landscape is different. Multiple players are competing in an emerging field with an uncertain business model. We’re still in the phase of building better products, where companies started from more similar footing and aren’t primarily battling for customers yet. In that context, investing heavily in the core technology can still make financial sense. A better comparison might be the early days of car makers, or the web browser wars before the market settled.

the_arun•26m ago
If google is serving 90% traffic & others are unable to enter - Doesn't that mean google is doing something right for the customer and others are unable to outcompete it? Isn't this how life works?
CGMthrowaway•22m ago
Google is allowed to be big, be better and win users. But happy customers is not the full test of monopolization. The real question is, "Could a meaningfully better search engine realistically displace Google today?” If the answer is no, then competition is broken
rafterydj•20m ago
This is a woefully naive view on the nature of monopolies. You could have made the same argument for Standard Oil.
soiltype•15m ago
...No. Not at all. Not in the case of Google and generally that's not "how life works". If it was true, why would Google spend so much money to be the default search engine in so many devices/browsers?
jeffbee•22m ago
"We will simply access the index" has always struck me as wild hand-waving that would instantly crumble at first contact with technical reality. "At marginal cost" is doing a huge amount of work in this article.
nige123•19m ago
The user data (anonymised) and analytics also needs to be shared.
user3939382•16m ago
For anyone not acquainted Kagi is excellent and the people who work there strike me as a nice, competent people. I’m a harsh critic usually. Highly recommended.
ares623•16m ago
Kagi should start building an index of sites that are trying to escape the current slop internet. It’s know they have the Small Web thing. But I’d like to see an index of a “neo internet” that blocks Google et al.
WhereIsTheTruth•12m ago
Kagi's "waiting for dawn" is just waiting for Google to legitimize their reseller business

Meanwhile, users pay a premium to pretend they're not using Google

Fascinating delusion

b3kart•4m ago
> Meanwhile, users pay a premium to pretend they're not using Google

My searches can’t be tied to me by Google for their ad targeting: this is worth paying a premium for, and I am glad Kagi are providing this service.

You seem to have a very limited understanding of the value Kagi provides.

stephen_cagle•6m ago
One interesting point was the original PageRank algorithm greatly benefited from the fact that we kinda only had "text matching" search before Google (my memory was AltaVista at the time).

Because text matching was so difficult to search with, whenever you went to a site, it would often have a "web of trust" at the bottom where an actual human being had curated a list of other sites that you might like if you liked this site.

So you would often search with keywords (often literals), then find the first site, then recursively explore the web of trust links to find the best site.

My suspicion has always been that Google (PageRank) benefited greatly from the human curated "web of trust" at the bottom of pages. But once Google came out, search was much better, and so human beings stopped creating "web of trust" type things on their site.

I am making the point that Google effectively benefited from the large amount of human labor put into connecting sites via WOT, while simultaneously (inadvertently) destroying the benefit of curating a WOT. This means that by succeeding at what they did, they made it much more difficult for a Google#2 to come around and run the exact same game plan with even the exact same algorithm.

tldr; Google harvested the links that were originally curated by human labor, the incentive to create those links are gone now, so the only remaining "links" between things are now in the Google Index.

Addendum: I asked claude to help me think of a metaphor, and I really liked this one as it is so similar.

``` The railroad and the wagon trails — Before railroads, collective human use created and maintained wagon trails through difficult terrain. The railroad company could survey these trails to find optimal routes. Once the railroad exists, the wagon trails fall into disuse and the pathfinding knowledge atrophies. A second railroad can't follow trails that are now overgrown. ```

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