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Show HN: Wraps – AWS SES made usable (templates, broadcasts, + automations)

https://wraps.dev/
6•stewartjarod•1h ago
Hey HN, I'm Jarod. Spent 2 years at SendGrid watching developers struggle with email infrastructure. Built Wraps to fix the SES setup problem.

One command or package (CDK & Pulumi) deploys production email infra to your AWS account: `npx @wraps.dev/cli email init`

~30 seconds to configure SES, DKIM/SPF, event tracking, and sandbox exit. You own everything—we just provide the tooling.

Key decisions: - BYOC: Deploys to your AWS, you pay AWS directly for sending - Zero credentials stored: OIDC federation only - Open source CLI/SDK: MIT licensed, free forever - No lock-in: Send emails and SMS from YOUR AWS account.

Dashboard with templates/analytics/broadcasts/automations is $10-149/month, tiered around the number of custom events you send. CLI and SDK are free.

Tradeoffs: You need an AWS account. If you want zero AWS involvement, the managed services are solid. Happy to discuss architecture decisions or answer questions.

Comments

jeffatzeal•46m ago
Can you explain the automations more? What’s possible to automate with Wraps?
stewartjarod•33m ago
Automations is a visual workflow builder for multi-step sequences.

Consider:

- Welcome series (signup → 3 emails over a week)

- Cart abandonment (wait for purchase, timeout → reminder)

- Re-engagement (segment-based triggers)

- Multi-channel flows (email + SMS in one workflow)

You can trigger on events, segment changes, or schedules. Use delays, conditions (branch on contact properties), and wait-for-event (pause until X happens or timeout). There's also an AI designer. You describe what you want in plain english, and it generates the workflow.

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