Surely you make something you need, and if you need it, others will too.

1. You have to be in a position to see the great frustration, inefficiency, or obstruction. You will know it when you see it. It will be scary obvious when you do see it while everyone else just continues accepting broken practices as the accepted reality. It takes a special person in the right place at the right time to accomplish this, which is like a magical opportunity.

2. That first step is like a rare constellation alignment of the stars, and yet as rare as it is it’s the easy part. The challenging part is convincing people your solution is better.