So we built Spar to handle that loop automatically. It analyzes any ecommerce store (Shopify, WooCommerce, BigCommerce, headless, doesn't matter) by crawling it like a customer would. It finds conversion gaps you don't know about, prioritized by impact, and gives you specific A/B test hypotheses for each issue instead of just generic best practices.
It works with any publicly accessible store and gives you results in minutes. It identifies issues across your pages (we're getting cart and checkout completed soon).
The idea generation is tailored per store. Free to sign up. Let me know if you want access to more of the gaps.