For context I currently work at a crypto trading company as a sales rep, generalist. I initially joined as an intern when we were building a data company in crypto but realised that the wasn't a market for it yet so after multiple pivots we've finally been doing well with crypto trading.
We primarily make money from trading, but I, along with some people from my team, are trying to figure out other verticals where we can start to make money or basically trying to figure out other products that we can sell but we've not found something that sticks or something that's really solving for a need in the current crypto market.
Does anyone here have experience figuring out new markets/vertical for their own company?
I would love to talk to you and get insights from you, or if you know anyone else who has done that.