I heard a winery owner being interviewed on NPR and she was actually ranting against the younger generation how they aren't drinking enough and she specifically mentioned the "new prohibition movement trend" for her loss of revenue and hurting her business. Her attitude really made it hard to feel bad for her declining sales revenues!

I'd call the headline maliciously deceptive:

> Shares in the world’s biggest beer, wine and spirits producers have collectively lost $830 billion in market value over just four years, according to Bloomberg.