Most business leaders track content metrics that look impressive but mean nothing to the bottom line. Page views don't pay salaries. Social shares don't close deals. If you can't connect your content to revenue, you can't justify your budget. This guide shows you exactly how to measure content performance using metrics that operations leaders and CFOs actually care about—from engagement rates that predict conversion to ROI calculations that prove business impact. No fluff, no vanity metrics, just the data-driven approach that transforms content from a cost center into a measurable revenue driver.