That being said, consulting is a low margin race to the bottom business if your consultants email address isn’t @amazon.com (been there done that) or @google.com.

Google’s sales staff and SAs and other go to market to chase large deals are still not on par with AWS ProServe or Microsoft’s. It takes a lot of work to build up a good consulting department and no matter what, you still end up - unless you are a cloud provider -going with the Americans are the face for the customer and low paid folks from India do all of the work.

Consulting for cloud companies - either internal or external (where they give credits to customers for third party partners consulting) isn’t about the money they make on consulting, it’s about ongoing spend on their cloud providers and they can also afford to lavish credits on companies. The cloud provider have real profitable businesses