Another scam? Yes

How could the Trump family then directly benefit from it?

It's a much different service that Costplus

Costplus manufactures and sells drugs at a small markup over manufacturing cost.

TrumpRX appears to be more of a central clearinghouse where drug makers can offer discounts to consumers. And at least so far, they seem to be the same discounts that they already offer, when you look up a drug on the site, it redirects you to the manufacturer's website.

Maybe it's useful for people without insurance that don't know how to search look for discount programs to help them buy drugs and maybe some manufacturers will offer discounts on the site that aren't available otherwise, but it's not a competitor to Cuban's site.

I haven't heard of this but he must be pretty proud of it, the page title is literally, "Homepage of Mark Cuban Cost Plus Drugs", his name is in the logo, and the picture is on the front page.

> The new intellectual dark ages.

There was a report this week that the current admin was destroying medical research, so yes there does seem to be a new intellectual dark age incoming.

https://arstechnica.com/health/2026/02/trump-admin-is-destro...

This is the guy that promised 1000% discounts on drugs.

A step closer to Medicare for all?

Assuming there's nothing wrong with it technically (scam, mishandling, whatever), then yeah, nothing wrong your take. It's just the obvious meta-problems: His name being on it creates trust issues and reluctance (and inversely: blind trust on the other side). Even just regarding image and principles: Most people justifiably hate the idea of a prideful asshole putting his name front and center on a government service - they want the comport of a president to be the opposite of a cartoonish car salesman. They might tolerate it if the guy in question doesn't cultivate that image (e.g. Obamacare), but even then, they don't want the guy to officially name it that (e.g. ACA) because that would again contribute to the image of petty self-advertisement. Of course this "normal" human psychology gets short-circuited with enough hate ("I don't like that behavior. Oh wait, my enemies also don't like? Now I like it.").