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Super Bowl Ad for Ring Cameras Touted AI Surveillance Network

https://truthout.org/articles/super-bowl-ad-for-ring-cameras-touted-ai-surveillance-network/
79•cdrnsf•1h ago

Comments

vondur•1h ago
Most people don't care if they feel it helps solve crimes. I doubt it does 90% of the time though.
SoftTalker•36m ago
That's the thing, it legitimately does solve some crimes. And both Flock and the police who use it will quickly trot out some high profile examples. It is one of those classic "if it saves one child it's worth any price" arguments.

Are you OK with being tracked everywhere you go in public so that some bad guys don't get away with their bad activities? Many people are.

superkuh•24m ago
Flock cameras are probably the cause of more crime than they solve with all the abuse by employees, federal agencies, and the general insecurity.
Sebguer•21m ago
It's the wage theft versus retail theft problem, no matter which one has higher 'real' costs, society has decided that one is the 'real' problem that we should prioritize.
ChrisArchitect•1h ago
The ad: https://www.youtube.com/watch?v=OheUzrXsKrY
RegnisGnaw•1h ago
The answer is that most people don't care if it benefits them. My Tesla has 6 cameras recording full time when driving and parked, but it benefits me so I enable it. It saved me $1000+ (my deductible and possible rise in insurance rates) when someone hit my car while parked at Costco (they drove off but Sentry Mode caught them).
apt-apt-apt-apt•59m ago
Did that result in a hit-and-run charge for them?
mv4•41m ago
fyi Tesla employees were caught accessing private videos.

https://www.reuters.com/technology/tesla-workers-shared-sens...

Bratmon•1h ago
Fun fact: Lockheed Martin advertises the F-35 during football games, because even though most of the audience isn't in the market for massive government contracts, the people who are are watching.

I suspect the Ring mass surveillance ads are the same thing.

chasd00•45m ago
The Super Bowl fly over was kind of random. My son said it was f18s, f35s, and f15s. I was able to make out the two b1bs. It was like the air force forgot about the flyover and just scrambled whatever was on the closest tarmac.
gerdesj•35m ago
Given your description, its good to see the USAAF are clearly on the ball when it comes to security. If, say, all your B1s overflew the nutjob bowl then certain planners across the world might decide to act in a certain way. A random assortment leaves everyone guessing.
esseph•13m ago
[delayed]
asdff•43m ago
These sorts of advertisements make no sense for me. Who is the buyer? Some senator on some appropriations committee? Maybe some nato equivalent? And they need a 10 second flyover during a superbowl to be reminded of the existence of the f-35 program?
bigyabai•34m ago
Again, 99.999% of the viewers aren't really in the position to finance a $120 million fighter jet. However, the ~0.001% that are in that position will probably be watching, and feel FOMO for not having the iPhone of strike fighters.

Even if it only moves the needle on 2-3 sales every decade, the ROI is probably great.

wyldfire•20m ago
> Who is the buyer?

Who do you know who is currently sitting in a seat of massive power in the US Government, watches TV and says things like, "I need to have that! Why do we not have that already? It will project strength, and all the best governments project strength at every opportunity!"

lukev•36m ago
It’s not just for purchasers… it’s to build consensus/approval around the concept of the US military-industrial complex.
orthecreedence•1h ago
For a while, someone in our neighborhood was going around and stabbing people's packages at our mailbox area on our street. Some of the neighbors wanted us to put a surveillance cam on our property because our place is right in front of the mailboxes. We told them all to fuck off, but promised we'd be on the lookout.

Turns out this deviant package stabber, surely a scruffy disgruntled man in his 40s who was likely on six types of meth, cloaked and operating in the shroud of darkness, was actually a mischievous raven. I'm glad we didn't expand the surveillance hell hole that has the US has absentmindedly embraced just to find the infamous package stabber was a raven. The neighbors, many of whom were screaming for blood, were incredibly let down when we shared what had actually happened.

Not super relevant, but funny. Also, fuck Ring.

yunnpp•52m ago
That sounds like peak Nextdoor Karen paranoia, thanks for sharing. Honestly, some people are just too dumb.
dfxm12•40m ago
I don't know if it is a matter of being dumb. I think a bigger part of it is that people are conditioned by a bombardment of bad-faith ads like this, as well as news media convincing you to be wary of your neighbors & trade freedom for giving power to LEO.
ThrowawayTestr•40m ago
Unironically the most terrifying thing I've ever seen on TV. The use of dogs to convince people this is a good idea is so blatant.
dabinat•28m ago
Ring’s marketing is almost comically wholesome, but as soon as ICE learns that such a thing is possible they will for sure want to use it.

This interview with Forbes from a few months ago provides some extra details: https://www.forbes.com/sites/davidphelan/2025/12/05/how-sear...

1. Apparently what happens is that the AI scans the videos of surrounding cameras and pings the owner to ask if they can share the footage. So no video is shared unless the owner chooses.

2. Ring is indeed working on being able to detect people.

youarentrightjr•21m ago
> So no video is shared unless the owner chooses.

That's all fine and good until we hear "oops, turns out all the customer video feeds were streaming to our cop accessible servers 24/7!".

I don't believe Ring's claims (or flock etc etc) for one second.

beart•12m ago
More likely - a quiet update changing opt-in to opt-out. They can repeat this update as many times as they want and each time, a few more people will miss the email. They can also hold your data hostage, i.e. "All data now and historical will be included in our partner sharing unless you delete it all."
citruscomputing•19m ago
It's already happening. Someone local to me seems to be spray-painting over ring cameras and leaving flyers about the ring-flock-ice connection. I can't say I agree with the methods, but it is sending a message.
thinkingtoilet•6m ago
At this point, I don't mind the methods. Shit is far gone if you're actively enabling the surveillance state, people have a right to fight back. I'm sure this won't go over well here.

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