I'm literally living this right now with my service (managed AI coding + hosting). The shift from "buy software" to "request outcomes" is real. My customers don't want to "own Claude API access" - they want to "get code fixed" or "deploy a site." Biggest challenge I've found: pricing. Do you charge per request? Per outcome? Per time? Traditional SaaS pricing ($X/month) doesn't quite fit when AI does the work.