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Sizing chaos

https://pudding.cool/2026/02/womens-sizing/
113•zdw•1h ago

Comments

polytely•43m ago
Very cool visualization, worked great on firefox mobile too which isn't always the case with these types of things.
ChadNauseam•37m ago
Makes me want to learn to sew to make my own clothes. I've wanted to for a while because seams on clothes always bothered me. (Not for taste or fashion, but just because I feel like the technology to make a seamless clothing product must exist.)
malfist•21m ago
Very few fabrics can be fused together to make seams disappear, mostly your synthetics. Though technically wools could be felted together, but that would probably be extremely labor intensive.
dylan604•13m ago
I've had some athletic wear with "seamless" features, but after sometime the adhesive lets go. Fixing that at home is much more difficult than needle/thread fixes for normal stitches. To be honest, I never even realized it was "seamless" until the adhesive failed. It had no factor in my purchasing.
4gotunameagain•35m ago
[flagged]
i80and•29m ago
ah yes, clothes not fitting, a famously bourgeoisie problem /s

As somebody with an atypical body shape, not being able to find things that fit is an endless source of irritation and discomfort

shikshake•29m ago
I’d argue this problem is more important than most of the tech articles on this site. Having well-fitted clothing is a massive quality of life improvement.
dang•7m ago
Could you please stop posting unsubstantive comments and flamebait? You've unfortunately been doing it repeatedly, and we've already asked you repeatedly to stop.

https://news.ycombinator.com/item?id=45681833 (Oct 2025)

https://news.ycombinator.com/item?id=44728916 (July 2025)

https://news.ycombinator.com/item?id=44287383 (June 2025)

https://news.ycombinator.com/item?id=36346650 (June 2023)

https://news.ycombinator.com/item?id=29857405 (Jan 2022)

I don't want to ban you, but if you keep doing this, we're going to end up doing that. If you wouldn't mind reviewing https://news.ycombinator.com/newsguidelines.html and using HN as intended, we'd appreciate it.

zeckalpha•34m ago
Almost like we should use, you know, units of length, when measuring lengths/widths/etc.
sien•2m ago
Yeah. It's a remarkable problem. There is a clear solution that is happily used for men. You tell people what to measure then have the clothes sized for the various dimensions.

Charles Tyrwhitt have this guide where they tell you what to measure for shirts :

https://www.charlestyrwhitt.com/au/size-guides/szg-formal-sh...

and for trousers :

https://www.charlestyrwhitt.com/au/szg-trousers-4-2021.html

Presumably some online shops for women have something similar?

ToucanLoucan•32m ago
Can confirm the utter hell it is to shop for women's clothing. I started transitioning at the ripe old age of 36, and up until that point, have obviously bought clothes for men. My entire fucking life I have bought XL shirts and jeans with a 38-44 inch waist, shorter legs. Never had an issue.

Womens sizes... like Jesus Christ, I don't know how ANY women tolerate this shit. It's completely made up. A size 0 in one brand feels similar to a size 3 in another, feels similar to Large in another, feels similar to -1 in another. Anything you buy and like, you effectively have to pray they keep making forever, and always buy from that brand or you risk getting something else that doesn't fit correctly.

I've never shopped a product category that feels so utterly hostile to consumer comprehension, except MAYBE microtransactions in videogames. And I'm not meaning to be dramatic, that's the only other type of market I've experienced in life where it feels like my attempts to understand what I'm buying are being deliberately frustrated like this.

observationist•23m ago
It's intentional, to force you to engage a salesperson, and that salesperson knows all the jargon and unnecessary variations and how to size clothing that fits you. Once you have a positive transaction like that, it gives the company the opportunity to get a very loyal customer out of you, and it's the more pricey and "exclusive" brands. 100% emotional manipulation - they piss you off on purpose so they can seem like a hero and set you up with clothing that feels and looks good, but the specific fit will only match their numbers, and maybe even only their numbers for that season. How about ensuring that you can match someone who wears XL with an L right after holiday season, or hit them with an XL in the fall to set them up for a change during the holidays, etc.

The schemes are ruthless and never end, and it's all arbitrary fashion. In some ways, it's a lot easier being a guy.

ToucanLoucan•15m ago
I mean shit, I'd happily engage with salespeople if I wasn't terrified of my red-state-living self getting hatecrimed if I go to the wrong store.
observationist•31m ago
Why bother with a rational, descriptive, functional system when you can use vaguely aggressive and hostile terms that subtly impugn the buyer and allow incredibly deceptive and manipulative marketing?

And hey, they don't really need pockets, anyway, right?

0xbadcafebee•31m ago
> I took stacks upon stacks of jeans with me to the dressing room, searching in vain for that one pair that fit perfectly. Over 20 years later, my hunt for the ideal pair of jeans continues. But now as an adult, I’m stuck with the countless ways that women’s apparel is not made for the average person, like me.

I'm a 5'6 145lbs adult male. Y'know how many clothes are made that fit me? T-shirts, size S, fitted; and dress shirts by Express. That's basically it. Pants don't fit me because the legs aren't short enough, the crotch isn't long enough, and I don't have a butt/thighs. Basically no jacket fits me. Shoes? One of my feet is a different size than the other.

I, too, have to try on literally every garment I see that sort-of-looks-like it might fit. I have tried hundreds of pairs of jeans, dress shirts, jackets. When I find one that fits, I buy two of them (or every one in a different color). And then I gain or lose weight... and the cycle repeats. I probably own 30 pairs of jeans, and a closet full of shirts that I almost never wear, but one day might want, and will never be able to find anywhere else.

Human bodies are diverse. Standard sizes don't work. But you know what will give you the perfect fit? Tailoring. Buy something too big, take it to a neighborhood drycleaner & tailor, and have them alter it to fit you. It's that simple. If you're worried about not having "enough" clothes and want to save money, it's not hard to use a sewing machine (if I learned, you can). In retrospect, I should've used tailoring rather than constantly hunt for fitting clothes. But I suspect I hunt the racks for the same reason women do: the idea that, somewhere out there, there's a better item I don't have.

I don't think there's a way to reform the fashion industry, as it produces what the market bears. You could also - and I know this is crazy, but bear with me - wear ill-fitting clothes. Your gender doesn't have to constantly strive to be attractive. We will be into you regardless. And if you're just trying to live up to your own gender's expectations... maybe it's not a great expectation.

altairprime•13m ago
This post is about women’s sizing, not men’s sizing. I’d love to see a followup post by someone doing the same analysis for men’s sizing, though!
fishtoaster•28m ago
This is a great use of data to make a compelling case that sizing sucks for women's clothing!

I do wish it attempted to answer the question at the end, though: "Sizes are all made up anyway — why can’t we make them better?"

Like, why doesn't the market solve for this? If the median woman can't buy clothing that fits in many brands, surely that's a huge marketing opportunity for any of the thousands of other clothing brands?

This is, to be clear, a sincere question - not a veiled argument against OP or anything! It seems like there are probably some structural or psychological or market forces stopping that from happening and I'd love to understand them. Same with the "womens clothes have no pockets" thing!

pinkmuffinere•23m ago
same, I wonder why this is. Is it just that modelling / marketing is more effective with things as they presently are? It seems there is a market for better fitting clothes -- likely half (or more!) of clothes bought would make the end customer happier if the items just had a better fit. Why have financial incentives not achieved this?
zamadatix•19m ago
In the "THe VILLaIN aRC oF VANiTY SiZINg" section, vanity sizing is framed as marketing strategy which is successful because of the psychology around that - linking out to https://www.sciencedirect.com/science/article/abs/pii/S10577... for more detail.

It certainly wouldn't be the first time the most profitable marketing strategy is unrelated to aligning with what's optimal for the consumer.

maxrev17•19m ago
As a bloke I think I can see one reason why - I buy sports kit the model looks good in but I won’t. Every damn time! Then end up buying again.
trhway•14m ago
People buy heavy SUV when compact car would do, "dress for the job you want", "temporarily embarrassed millionaires", nationalistic fervor for your country getting more territory when even with the current one you don't know what to do, and so forth... Humans are an aspirational animal, and it is pretty easy to sell into that aspiration be it a ticket to Moon or a nice looking on the model jacket :)

To the commenter below:

Exactly. The societies where aspirations have been dampened or completely suppressed have been collectivistic and/or totalitaristic - USSR, North Korea, etc. - ie. where individual will is totally suppressed.

beeflet•10m ago
Mankind is aspirational when we are allowed to act as individuals. The silent majority has a different character because it's a simpler animal.
jcims•16m ago
I wonder if understanding a particular brand's sizing drives up repeat purchases.
bko•11m ago
I think the market opportunity can be a standard and eventually get labels to include your standard in addition to their traditional labeling.

Figure out the variables (like shape, inseam, width, whatever else) for each article of clothing. Then freely distribute this and begin to catalog popular items. You can crowdsource some of this. The idea is people will look up the clothes as per your scale.

Then after you index a lot of clothes, you can search by exact measurements and then you can hit up clothing manufacturers to use their propriety code in their marketing or promote their brands on your site.

lotsofpulp•11m ago
>"Sizes are all made up anyway — why can’t we make them better?"

I will settle for making them consistent. Multiple times, I have ordered the same clothing in the same size from the same webpage in different colors, and some colors fit, and the others do not.

I am surprised that a women's clothing startup prioritizing pockets big enough for smartphones hasn't usurped the incumbents. I would have figured the convenience of being able to store a device that people have their heads down in 95% of the time would be sufficient to supersede more vanity related motivations.

dehue•2m ago
That's what sizing guides are theoretically for, if you add more sizing systems it gets even more confusing. I don't think the issue is as bad as the post portrays it though. Its true that sizes can be all over the place but like I am size small woman's and if I buy small most of the time it will fit or at least somewhat fit. I am not a standard model size either as I need things that are for more hourglass figure rather than straight but that just requires being selective about which styles to buy. A medium also usually fits if I need something looser. I double check the reviews if its online or try it on in person and as long as its not something that requires precise measurements its usually fine. For things like jeans I shop in person and try things on from a few sizes or just know approximate size I am or rely on reviews. Many items these days are stretchy and even when they don't fit perfectly they are wearable or you can return them, its not that complicated. I do only shop a few brands or from in person stores or I can often approximate sizing from how big something looks or by looking at review photos.

The pockets thing is similar, not having pockets is annoying but its not that big of a deal. I rather buy something cute without pockets than search for something with some. If it has them great, if it doesnt oh well I will just use my purse. Barely anything fits in pockets anyways and I have a feeling other women feel similarly which is why many of us buy things whether or not they have pockets.

jedberg•25m ago
Women's sizing is so dumb. They could just provide inches or cm like they do for the men, but for some reason (well for marketing reasons, as discussed extensively in the article), they use these random sizes and numbers that aren't consistent and change over time.

I think this is why stretchy materials are getting more and more popular. The women in my house use stretchy pants almost exclusively, because they are much more forgiving with body shape. As long as the waist fits, the rest will fit well enough.

TMWNN•21m ago
>Women's sizing is so dumb. They could just provide inches or cm like they do for the men, but for some reason (well for marketing reasons, as discussed extensively in the article), they use these random sizes and numbers that aren't consistent and change over time.

Relevant: TIL that while male rowers are classified as "lightweight" or "heavyweight", larger female rowers are called "openweight" instead of "heavyweight". <https://np.reddit.com/r/todayilearned/comments/32p2ka/til_th...>

dboreham•11m ago
Mens sizes have changed over time. Go get a vintage t-shirt from the 80s, medium size, and try it on. It'll be the size of a small or xs today.
slibhb•9m ago
I find it quite hard to find men's clothes that fit me and I'm a relatively normally proportioned man.

Two pairs of the same style, same size pants from the same company often differ significantly. I suppose you can just return online orders until you get a pair that fits. But I prefer to shop in person and take every garment in the style I want within +/-1 to dressing room and pick the one that actually fits (if any).

Because I've grown tired of this I recently bought 3 pairs of jeans for $600 from a company where you go in, get sized, and then the clothes are made to order. I don't regret it, they're the only pairs of jeans I've owned that I like.

Waterluvian•21m ago
I might have missed this in the scroll format but is there any reason not to drop the qualitative size names and just use an actual dimension or two?
carabiner•5m ago
They can lie with those too: https://www.reddit.com/r/fatlogic/comments/8srelb/info_graph...
socalgal2•18m ago
This feels almost like a made up issue - like, "we want to considered victims so lets make up something to whine about"

A few concrete issues:

(1) they complain there are no international standards - And? Why should Japan, who's average size be much smaller than the USA be required to use USA standards? Their population doesn't need to care about people outside of Japan. You could say they should relabel the clothing, all that would do is raise the price and effectively make poor people poorer.

(2) they show people "Americans" get heavier - That might be reality but maybe being reminded you're wearing extra large is a good thing? Like you really are "overweight" and that's unhealthy. You can choose to ignore that but the rest of us aren't required re-label you as something you're not

(3) They graph high-fashion like LV and show they don't have large sizes. So what? Ferrari doesn't make cheap cars. I'm not required to make product that suits you. If you don't like what I'm offering, pick some other company's products. I don't like donuts, I don't go to a donut store and demand they offer pizza. Nor do I go to jeans store and demand they carry suits.

(4) they complain about vanity sizes - why is this an issue? Try the clothing on. If it fits buy it, if not don't. That's what I do because duh!, different people and companies follow different patterns. Some fit, some don't.

If you want to fix any of these - feel free to start your own clothing brand. Clearly you believe the market isn't being served. If so, put your money where your mouth is rather than requiring others to risk theirs

zamadatix•14m ago
As a healthy sized individual I've always found buying clothes based on measurements rather than vanity sizing much more useful as well. Can't say it's enough to force the hand of an entire market... but I also can't point to what marking in only vanity sizes is providing the consumer in the first place.
9dev•12m ago
> (4) they complain about vanity sizes - why is this an issue? Try the clothing on. If it fits buy it, if not don't. That's what I do because duh!, different people and companies follow different patterns. Some fit, some don't.

Many people, especially women, suffer from peer pressure. You just seem to lack the empathy to acknowledge that a lot of them really struggle because of clothing sizes, out of fear of being stigmatised.

WarmWash•11m ago
Its like the pockets complaints.

Women desperately want pants with pockets, but pockets throw off the aesthetic, so they don't sell well.

bsimpson•9m ago
Japan was the example that stood out to me. (It's where UNIQLO is from.)

I'm 5'11"/180cm with US11/EU45 feet. They didn't sell boots that fit me in Japan. I got a deal on an "XL" jacket that the salesman insisted I buy, because I was the only person to have ever come into the store that it fit. (It's the only thing I've ever worn labelled "XL.")

Rendello•17m ago
Interesting visualizations, but I don't understand what the thesis is. To me, the conclusion says:

1. Luxury fashion thrives on exclusivity, which is exclusionary.

2. Clothing size standards do not match diverse body types.

3. There is no sizing standard, and companies size however they want.

altairprime•6m ago
[delayed]
imagetic•10m ago
It's cool to see pudding.cool making the front of HN regularly.
uberman•10m ago
Great visualizations but you can't buy a shoe without knowing that a 10 in one brand is not a 10 in a second brand or that for example you need to size down when ordering Dr. Martens then there is no way to expect clothing to be more accurate than a shoe.
astura•9m ago
>By age 15, most girls have gone through growth spurts and puberty, and they’ve reached their adult height.

>Many have started to outgrow the junior’s size section.

Ummmmm.... What? I wore junior’s sizes well into my 30s. Am I really that much of an outlier?

miav•5m ago
It is genuinely incredible how well-fitting clothing is only generally available to some one-third of women who fit well into the anticipated height-waist ratio. Petite options exist in some places, but god forbid you're tall - your choices will be limited to "too short" and "too short and also too wide" if you try to go for a size up.
ggm•5m ago
Regulate now. You would think it actually levels the playing field for everyone.

Never got this, nor the bizarre dysfunctional pockets on womens clothes.

In wartime/rationing, the government stipulated hem size, banned turn-ups, oxford bags, specified jacket lengths, cloth weights. For working class people, clothes IMPROVED. (de-mob (de-mobilisation) suits were for some working men the best suit of clothes they had ever owned)

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