Recently though I've discovered a kind of hybrid real-world/social-media marketing that puts a zero on the right of all my KPIs -- I am not sure if it would work so well if I wasn't based on a college campus, but even on days when I spend only 20 minutes in public as a "foxographer"

https://mastodon.social/@UP8/115901190470904729

I might get approached by several people and hand them those "tokens" which get them to subscribe to my socials and tell other people which gets more people to approach me -- it's the kind of "Flywheel" that Jim Collins talks about. Of course it "doesn't scale", and how I introduce the character to the wider community and the tourists that are all of my town in tyhe summer is TBD.