I launched a solo financial intelligence tool 2 weeks ago at $9.99/mo. Caught 6 major market moves in the first week (including a $9.9B acquisition and a +137% move). Got users in 46+ countries organically.
Then I tripled the price to $29.99 Pro / $149.99 Ultra.
Conversion behavior didn't change. If anything, traffic to the pricing page increased.
I think the problem was that $9.99 signaled "toy" to options traders who routinely risk thousands per trade. The higher price actually built trust.
Anyone else found that raising prices early improved conversion? Curious if this is specific to finance/trading products or a broader SaaS pattern.
Product: rot.trading (165K lines of Python, built solo in 9 days, $5/mo infrastructure)
Shmungus•1h ago
Then I tripled the price to $29.99 Pro / $149.99 Ultra.
Conversion behavior didn't change. If anything, traffic to the pricing page increased.
I think the problem was that $9.99 signaled "toy" to options traders who routinely risk thousands per trade. The higher price actually built trust.
Anyone else found that raising prices early improved conversion? Curious if this is specific to finance/trading products or a broader SaaS pattern.
Product: rot.trading (165K lines of Python, built solo in 9 days, $5/mo infrastructure)