I'm a parent in my 50's. "Peak Facebook" is years in the past for me. But it was great for a while. My spouse, friends, friends' spouses, and I were all sharing stories and pictures of our kids, travels, and experiences, such as dining experiences or hikes. There was so much joyous sharing. And it wasn't done for clicks, views, or monetization. It was just friends, sharing their experiences, encouraging each other, etc. It all just went away, starting with the husbands.

Social media is mostly about what you make of it and how you interact to find value. This is the same in Twitter, TikTok, FB, Instagram, even LinkedIn.

If you don't interact with the product, you get lowest denominator crap.

Unfortunately there's still two things bringing me back to Facebook: Marketplace and the neighbourhood group (populated by mostly boomers)

Great post, it's not just you, my feed is exactly the same. Short FCBK stocks.

I would really like to see the daus for Facebook that primarily interact with their feed. Not marketplace or messenger just the core of the platform.

It's not just facebook. Every social network under Meta is infected with bot. Facebook look worse because there are so few real users.

We lost the Internet to AI. Just accept it. It's bots talking to bots about bots.

My feed isn't as bad as this one, mostly current events, tech, music, politics which are my interests. Trolls/ai/bots are everywhere, but so are people callling it out, so if anything I would guess engagement is up. To be fair, my politics seems to be around 60/40 agree/disagree with my political preference which I actually think is a massive improvement over what it used to be which was 90% agreeable to me. I enjoy engaging on pages of the opposing view.

Zuckerberg is what I might refer to as "forced" network effects. And I don't mean the natural network effects that result from people using a good and hence popular product (or network effects building on itself). Facebook replaced people's emails in their profiles with fb.com addresses, the company lied to people about privacy forever but especially with the former it's the site that actively tries to take you over. I despise Google, but Gmail wasn't like this (and supposedly Facebook would actively delete posts linking to its competition, in the early days - and maybe not so early days)

My point in this somewhat rambly post is it's always been a spammy mess and Zuck's never had an interest in making a good product. For him it's literally about domination

And PS: yeah, I know. With Chrome Google is apparently trying to dictate standards in a similarly cynical way

Facebook messenger is so annoying to use too! My extended family group chat is there, but I had to turn off notifications because Facebook realized I only engage there and started serving me stories and updates from the messenger app as notifications! Right this second opening messenger it shows a “4” in the upper right, assumably with garbage notifications about things I don’t care about “happening” on Facebook. Luckily if something important actually happens my family knows to text me, so I read the group chatter at my leisure rather than being interrupted randomly.

Anything like that faces a "cold start" problem when they don't have data about you.

I got a lot of that kind of stuff when I started a new Facebook account but once I got my friends and family on and joined some sports photography groups I am usually greeted by (1) photos of varying quality that people took of a high school basketball game, (2) something family members are doing, (3) some friends outraged about the Trump administration... With helpings of AI slop cat videos and other trash.

Meta obviously believes that those kind of images of women will get engagement and I know I get DMs that appear to be from women like that every time I get on a new platform -- usually I don't respond, or lead them out until they reveal what they are, though I am tempted to say "I am only interested in 2.5-d girls"

Instagram has those blonde women too, but I was impressed with the "cold start" experience on Instagram where my feed was filled with some really incredible videos that must have been hand selected. After a few days of engagement farming though I wound up connected to a lot of South Asians including rather modest Muslim and Hindu women who project a fashionable image without showing a lot of skin. I didn't have a lot of success connecting with people in my immediate area until I started going out as-a-fox and handing out tokens with QR codes.

What I don't understand is how FB and Insta are just full of spam (from spammers, not Meta AI) now. It used to be that FB was the absolute best at getting rid of spam and now they appear to be overcome by it?

Evidently there is such little real human content and engagement on these platforms yet how does the big number keep going up? Genuine question.

Do we need a way to audit usage stats in addition to financial numbers?

I had a similar experience recently, where I logged in to Facebook after not using it for years and was shocked by how much garbage was there. My spouse does use Facebook somewhat regularly so I looked at her feed and it was much more reasonable.

I wonder if for those of us that haven't used Facebook in years the recommendation algorithm is essentially default. Which much like the default youtube algorithm, is completely garbage. But if we did use it (which I have no intention of doing), it would start being more reasonable.

The current leader for me for worst questions suggested by Meta's AI was on a photo someone took of some conspiracy theorist's van with the spraypainted message "THEY EAT BABIES IN DENVER". The suggested questions from their AI were:

- Baby-eating restaurants in Denver

- Denver's unique food scene

wtaf meta.

Beyond that, I simply don't see how Meta can possibly ever monetize their investment in AI. People are and will continue to be willing to pay OpenAI, Anthropic, google, microsoft. No one will pay Meta for their AI. And if their investment was only a couple million and they got some useless suggested questions out of it, whatever. But the size of their investment sure makes it look like someone thinks they'll make money off of it.

I mean... I've been a Facebook user since 2006 and I don't see much spam at all in my feed. So I guess like PaulHoule said, it's a cold start problem and the defaults are terrible.

> I logged on for the first time in ~8 years

That's the problem. Your friends and liked pages have all moved on and aren't posting anymore. The algorithm has no idea what to show you.

FWIW I don't use Facebook actively but do log in once in a while, mainly for marketplace and neighborhood groups. And a ton of my friends are still active there (might be giving away my age). The first post on my feed not from a friend is at #14, and it's a clip from a comedian, so content I don't mind. Then one at #18, which is an article posted by a local newspaper. Further down at #25 or so from the onion. Keep scrolling I see New York Times, Gothamist, Subway Takes, Cracked (that's still around?), WTA. Overall my feed is almost entirely posts from my friends from the last week or relevant news, and I see zero AI slop or other posts of the kind that are in the article.

So basically - it's all about the algorithm and your connections. A "cooked" product doesn't make a trillion dollars every quarter.

I still use Groups and Marketplace but my home feed is blocked thanks to News Feed Eradicator. Check it out if you haven't heard of it. It's a browser extension that can block the home feed (and more) for a number of social sites.

Huh. I thought perhaps it was the usual "why are all the recommendation algorithms showing me gay porn?" class of complaint, but I went and logged in and it seems that he's not wrong though the degree seems to vary. I've got a bunch of these but also a bunch of outrage bait and generic general stuff. I think if you don't use the platform you get the undifferentiated high-engagement stuff which is likely the same as those Taboola chumboxes that people have on their websites.

EDIT: Hilariously, I went there 45 minutes later and I must have interacted with something because now everything is posts about football (along with the "i want an argument with my husband" post!). I'm in the Bay Area Gooners group but that's been over a decade, so presumably what happens is they don't run recommendations until someone shows activity. Just logging and browsing the feed must have triggered it because I didn't see any football stuff last time except BAG.

>But on the other hand, I hadn't logged in in nearly a decade!

This is the cause. With a long dormant account, facebook has no real content to show you. Your friends will almost all be dormant as well, even the facebook pages and groups you were part of are likely to have fallen silent. Facebook will feed you directly from the slop firehose rather than show you a blank feed.

It's a complete mystery to me how Facebook operates. Like, they need money to keep the lights on, right? Where is the money coming from if no humans are using the platform?

I login for the groups. Some private groups have a ton of useful info that's well organized, plus helpful folks that are eager to answer questions.

Man who remembers when a big Mac was a wholesome and tasty meal option now shocked to find that, under capitalism, the wrapper is actually more nutritious than the meal itself.

Facebook is just fine.

This is mostly about OP, not Facebook. The reason he sees tons of AI images of AI girls is because that's the kind of content he consumes on various Meta platforms. When I login to Facebook, I see none of that. So...

I am in a couple dozen active groups across a variety of topics - guitar, tech, TV shows, history, tabletop gaming, etc. - and 99% of posts are on-topic chatter by humans.

I prefer Reddit because it's longer-form content but with communities, it's about where there's a center of gravity - a subreddit, a FB group, a Discord, a traditional forum, etc. I go where the people are. And a lot of those people are on FB for some niches.

The "FB is nothing but AI slop and ads" is a myth. I have interesting conversations with people I don't personally know (in a real life sense) on FB every day.

The first half of the last paragraph is a warning: Get schools to stop using Facebook. If they are showing that kind of content to a grown hetero-woman, I'd hate to wonder what they show to everyone else.

I never signed up to that site because I thought sooner or later Google or some startup would just clone it, lower the ad count, improve censorship, and run it at near break-even. Especially since you don't have to save every single post created for eternity.

My FB feed is filled with slag that's got nothing to do with anything I'm interested in, my friends or family. I have wade through 85-90% of that crap just to see a post from a friend inviting everybody to a BBQ they are having which is already 2 weeks past the event. Oh, and every time I log in I have 10+ unread notifications that again are more desperate attempts at getting me to engage with the platform and not actually something that should have ever been sent as a notification.

FUCK THAT.

So I don't use Facebook. I cannot wait for this house of cards to collapse in on itself.

I'm on FB primarily because my local buy-nothing group is on it, so I am logging in multiple times a day. I'm so used to this slop it's pretty funny at this point, but as is the case with all social media, you tune your algorithm as you engage. At this point it pushes things like cooking videos and hockey clips more than the AI slop for me.

Sometimes I'll go down a rabbit hole of clicking AI generated videos just because my curiosity is piqued, and then I'll be stuck getting that slop fed to me for the next week. I have to make a mental note to actively disengage with it as quickly as possible to tip the algo in the other direction.

My feed has devolved into AI generated propaganda with a scary amount of genuine support. Police brutality against minorities and other politically relevant groups; all fake but with hundreds of seemingly real replies cheering them on.

I stopped when it started showing propaganda from the CCP (at least it was clearly labelled as such). https://misinforeview.hks.harvard.edu/article/chinese-state-... https://www.reddit.com/r/China/comments/1i67ja9/whats_going_...

It was already slop before that.

I recently joined back to Facebook to follow some local groups. I barely see anyone I know posting on Facebook anymore. Even the local group seems kind of dead considering how many people live here.

So where are people now? If I want to get informed on local events, etc., where should I go?

Facebook doesn't care about Facebook.com anymore. The value of their business is almost entirely in Instagram, with some future potential in WhatsApp.

> (I dunno, maybe those are all bots too.)

I wish,

but from personal experience I'm afraid quite a bunch of them are creepy old guys which have no idea how creepy they have become(1), because they are in a bubble with mostly only other creepy old guys

(1): Like I don't mean people which always have been creepy or "secret/hidden" creepy. But people which through increasingly more "not caring" and echo champers/ad bubbles and similar twisting their world perception/social feedback loop have become increasingly more creepy in the last 10-20 years.

Facebook in particular, and social media in general, is an excellent example of making short-term decisions ultimately leading to your doom.

FB of course started as a way for college kids to follow each other and see what's going on. Then rather than a chronological feed we got the newsfeed. This was hugely controversial, actually. Apparently ~10% of the user base threatened to quit over it [1].

But why did they do it? Because it increased engagement. And every social media platform since has followed the newsfeed model.

But the big thing (IMHO) that led to FB's destruction was sharing links. I bet this too increased engagement but it ultimately leads to your feed being flooded with your weird uncle posting conspiracy theories.

All social media platforms have moved away from this idea of following your friends and family. They're all now a way of disseminating "news" and following celebrities. How social groups keep in touch now is group chats.

I firmly believe this recommendation model is headed for a reckoning with governments around the world. We have the Meta trial going on now, the EU investigating platforms for addictive practices (where is this same smoke for sports betting and crypto gambling I wonder?) and so on.

In the US, this comes back to Section 230, a law established in the 1990s that created legal cover for user generated content because it shielded platforms from legal liability as long as they met certain requirements (eg moderation, legal takedowns). The alternative is to be a publisher (eg a newspaper) who are responsible for their content.

I believe that the algorithmic newsfeed has created a way to let social media platforms act as publishers but enjoy thei protections of being a platform.

Let me put it this way: if, for example, you as a publisher make endless posts about the evils of Cuba, how is that different from having user-generated content where you promote anti-Cuba content and suppress pro-Cuba content? In my opinion, it isn't, functionally. This will ultimately come to a head.

Anyway, back to Facebook, I know some still use groups but really who uses FB anymore? For awhile, Meta had the golden goose with IG but even that seems to be in decline. Twitter has declined way from its peak and was never mainstream. Snapchat enjoyed a very young audience for ephemeral messaging. I have no idea what the current state is. It seems like Tiktok is the only platform still enjoying growth.

[1]: https://www.fastcompany.com/4018352/facebooks-news-feed-just...

I deleted my account in 2005 when I noticed that it wasn't just for getting to know local groups. Before I deleted it I was contacted by a pretty woman who had 100 friends who were all the same last name as me. That's all she wanted to do is contact people who were "related". I had the suspicion she was a bot. People call me stupid for doing so, but now it is just bots?

Instagram is serving me literal porn when I browse shorts (for instance women showing their private parts). It's amazing that they are unable or maybe don't want to block it.

Facebook basically has sexual content spam as in the OP article all the way.

It's to the point I'd never open either app when in public.

I log into Facebook website a couple of times a week to browse Marketplace. I very rarely check the feed (once a month?) since almost no human I know posts there. But my feed has 0 thirst traps when I just checked. It was some musicians I follow, one or two pictures posted by friends, the workout routines from a distant family member, local news and then a whole bunch of comedy skits and old comic strips turned into reels.

It is 60% garbage but actually the 40% that is there is completely different and valuable compared even to YouTube (where I spend the lions share of my social media time). But I actually think that only looking at it once a month is the best way since if I look at the feed more often I notice it slowly skews more to 90% garbage and 10% value.

The original moltbook. Just bots talking to each other.

I think author goes on porn sites and it skews algo towards crap like that (no cookies/incognito/etc doesn't save you from them tracking where you move), especially if he's not active on fb then that's the only signal they get.

"Facebook is just clickbait slop and is making billions" is more the opposite of cooked. They managed to turn garbage into dollars, and people are eating it up for as long as they're allowed to do exploit their market position.

The interface... Oh.. the terrible terrible UI on desktop...

Switch tabs, come back.. it refreshes everything and you can never go back.

Comment threads with 100+ comments with only a "show more" link, which again.. se previous paragraph.

See a video, click fullscreen icon. Doesn't go fullscreen, goes to some weird modal window, muted. Click fullscreen again..

And I'm sure I could go on... It's really a sad shell of the simplicity it once was.

Holy crap. What a dystopia. Guess some of this blood money went into free Llama models and the react.js ecosystem (dubious gift to the world).

Is it possible to make money these days without being ethically bankrupt?

This is the tech version of "nobody I know voted for Nixon": FB's position in the US & Europe is very misleading from a global perspective.

In the Philippines, say, Facebook is the internet. Every business runs on it. People use it instead of news. Everybody uses Messenger to chat. You get free minutes with your phone that are specifically for FB/IG/Messenger.

My facebook feed is mostly low-effort reposted memes from tumblr/twitter/reddit, political ragebait, and screenshots of jokes from TV shows.

It's usually not AI (at least not obviously) but it's still slop.

> Why do women feel refreshed after arguments

This sort of thing is perfect ragebait that Facebook et al love to serve to their products.

The only problem for FB is that there's nowhere to angrily contradict. I suppose their algo feed shunted this author into the young male to incel radicalization pipeline? They must serve differently enraging suggested questions once they have more data on the viewer.

This amounts to an anecdote and an opinion. What are the actual engagement numbers? I suspect Facebook is doing just fine.

My own anecdotes are that Facebook Groups tend to be the nexus of legacy social features and that Marketplace has overtaken Craigslist for person to person sales.

But the feed is now more akin to TikTok than friend feed 1.0 from the late 2000s.

Again, I’d love to see actual Facebook engagement data, not some guy’s opinion.

If you want to see your friends posts, you have to click the icon of people. I agree that the default feed has become absolute garbage.

I use Facebook for marketplace and when I logged in the first post I saw was the half time score for a football game that happened 3 weeks ago.

They are not sending their best.

I have a similar experience on both FB and IG.

I only log in to see what friends/family are doing, and I have fewer than 100 friends on both added together, but I have to scroll and scroll to see anything by those I am interested in.

Whether it's AI or not, it's all irrelevant slop to me.

I was also surprised to find that Facebook feed ads are now ai chumbox quality. https://en.wikipedia.org/wiki/Chumbox

I haven't used Facebook in probably a decade or so. I've missed out on Facebook Marketplace apparently - at least 5 people in this thread mention using Facebook for that specifically, and I have heard numerous friends talk about snagging good stuff person-to-person like I used to do with Craigslist. OTOH, I haven't heard anything especially good about Facebook Marketplace's UI or features, just that "everyone is on Facebook", so it reaches a lot of people.

I wonder what will be next after Facebook Marketplace dwindles (assuming eventually "everyone" is no longer on Facebook). Going back to Craigslist? Something new?

I can sympathize with this take, but I think it misses the point: the platform is not broken. It's delivering people precisely what they want. If you look at the version of this for young people - TikTok, Snapchat stories - it's the same thing. Busty models, increasingly AI generated, and various made-up "heartwarming stories" or rage bait. Go to YouTube, and you have more of the same.

This is not even an internet-era thing. Before that, some of the best-selling magazines were basically celebrity gossip. Facebook just found a way to scale it and make more money off of it.

The only thing that surprises me now is that people don't actually mind it if you point out that they're liking, commenting, or resharing AI slop. It doesn't even matter that the story wasn't real. It's enough that the kitten is cute, or whatever.

all the AI / crap shown in this post is the not awful part of facebook.

the awful part is the intense swarm of hateful bigots that arrive at any post that shows any kind of misfortune on the part of people who are not white and republican. I'm pretty sure that a large number of these accounts are not bots; they're real people living around the country, seething in bigoted hatred who can now post with impunity the most vile and disgusting crap I've ever seen.

Example: A local news post shows three boys who have been reported missing (yes, people's children missing, and no, this is not about immigration - for those posts, the hate and racism is vastly worse). The three boys happen to be Black. Only one comment is actually displayed beneath the photo: "They all look the same to me!" - then more (I'm cutting and pasting these from the actual post just now): "Tell them by their hair??? No???" "How can you tell one from another?" "Did'n do nuffin man" "Missing or escaped!?" comments flooded by revolting, actual racism, against innocent children who are potentially in severe danger. Moderation is not an option at all here, there's thousands of these people swarming any such post, the posts are from some local news source that comes from an aggregator of some kind that does no moderation of any kind, nobody cares, it's just a huge platform for vast mobs of the most deplorable people you ever hoped didn't exist.

This site needs to be closed down like yesterday.

I can't understand how such AI slop ca make money on FB or TikTok. I mean hardly anything gets viral.

They capitulated to TikTok by adding thirst content and suggested content based on activity.

I nuked my fb account years ago. I wasn't sure at the time if I was craving more substance or if it was becoming more vapid. Looking back not... definitely both.

>Click to show mildly sensitive content (revealing clothing)

Those warnings are stupid.

Facebook is still has excellent marketplace

Only that keeps me going back.

For me Facebook is no longer relevant for friend stuff. But I find it pretty good in group stuff. For example their are groups about my town where I live. Historical groups or modern ones. Or a group about a specific car model I own. I just have to filter out all the ai / porn slop that goes into my feed.

what comes after facebook?

One thing I've noticed is a large difference between what's served on Facebook's desktop site and what's served on their mobile version. I don't use the app, I just log into facebook.com on my phone, but the mobile version is serving 100% more of this AI slop than on desktop.

I think it's obvious why given the way users interact with sites/apps on their devices vs on desktop (they want to make FB mobile as TikTok-like as possible), but it's really striking how much of Facebook on mobile is just a bunch of AI slop at this point. I see some creep in on desktop too, mostly within the Reels/Shorts section (same creators/videos on both platforms, that is), but to see my recommended feed content be so vastly different indicates a lot to me about how the algorithm interprets user behavior and a lot of Meta's thinking about mobile audiences.

EDIT: mind you I don't follow a single topic or favorite anything on the platform, the content being served/recommended to me is purely based (as far as I can tell) on gender/demographic info they know about me and user behavior.

It's garbage now it's main purpose is to confuse older people with ai slop or ragebait them with politics.

It's really unfortunate that these people don't know, don't understand or even don't believe that this is algoritmic feed tailored specifically for you.

I have people in my family which basically believe that there is a pride march every Tuesday in cities around or country.

Yeah, I have a Facebook that's about 2-3 years old now, and I use it mainly from Marketplace. But man, if I just accidentally go to the feed, it's just a bunch of spam and some sort of bait, whether it's rage bait or thirst traps or anything like that. Facebook is maybe trying to see if I'll engage with it, but mainly because I use the app for Marketplace, it just continues to recommend garbage.

I never opened an account. For me facebook was like this from day 1. I thought it was cooked in 2009. I guess I was somewhat wrong.

Another aspect of FB's decline: it's increasingly buggy. Too many issues to list, but curious if others have noticed this as well? Last week I got stuck trying to login via mobile web, kept approving the login via the mobile app but the web never seemed to receive that approval and I just had to give up.

I sometimes use marketplace, it works better than craigslist for finding cheap firewood logs, used car parts, and other random shit. I made a burner account for that. It worked fine and I was able to ignore the rest of their garbage products. However, I had to delete the app from my phone because the fucking thing wouldn't stop with the notifications. BTW if any of you assholes work at Uber or Lyft--same problem. My new pattern for using this garbage, and only when I absolutely must, is:

(1) download the app (2) use it for whatever i need to get done (3) delete it

TBH this article is interesting, I haven't actually looked at fb since I last had an account ca. 2009. It was headed that way then, and I'm not surprised it got there.

But back to the usage pattern above, if someone at Apple is listening please build a sandbox for these malicious apps that just fucking silences them unless I choose to run it by which I mean literally not a single CPU instruction of their code runs unless I explicitly tell it to. Thanks.

I use Facebook a lot, but not for the social feed - Marketplace, business pages, and ads.

I’ve never interacted with their “shorts” feature, and it’s all young women and girls in as little clothing as they can manage. It’s to the point that I don’t open the Facebook app in public. Ridiculous.

This is exactly the same experience I've had. I recently re-installed the app to use marketplace after moving to the US. My feed is mostly AI generated half naked women and AI generated conservative rage bait. It is so obvious that it's AI slop, but none of the comments ever mention it. I too assumed they were bots.

It's your feed.

Everyones feed is different.

It depends on how much you train the algorithm.

Yours is untrained, therefore slop.

I don't know if author coined the term, but "Meta's Gooniverse" is a better descriptor of its properties than "Family of apps" they use in quarterly reporting.

Fb purity browser addon helps, though its ui is quite cryptic.

I just logged in to mine to see, I also can't remember the last time I looked at my news feed. My experience isn't quite as bad as OPs, but certainly plenty of AI slop and lots and lots of accounts that I don't follow and have never heard of.

Also something that frustrated me a lot is that when browsing with the web browser on a computer, there is absolutely no way to share a link to a post.

For exemple there is a post with details about an event that will happen, when you look at available options: you can't click on it to go to a dedicated page like on LinkedIn, there is no option in the menu to have a shareable link. You can share with: someone on fb message, a group, your wall, things like that but no link.

But on the phone is it possible.

I'm 70. Most of my high school and college friends are on Facebook, and some other friends. So I use it (including its Messenger component) a lot to keep in touch! I know it's a generational thing. Just thought I'd mention it.

You are just not the target audience. Meta is a trillion dollar company and their algos are extremely optimized.

It probably detected your gender (male), age, location, social graph, as a combination of all these that you would be interested in AI-generated softcore pornography. And for the average user with your stats, they absolutely are.

Of course, nobody at Meta hardcoded their algorithm to do this: it’s just naturally found out the kind of content a person with your specs loves. Sorry, OP

They're crushing it with anyone over 45