Instead of chasing high-ticket pricing, I went with ₹99/month (~$1).
Here’s what I’m observing:
At ₹299/month, people “evaluate.”
At ₹99/month, people “try.”
Free trials convert better when the price feels negligible.
Indian users are extremely price-sensitive, but not value-insensitive.
What surprised me most: People hesitate more at ₹199 than ₹99 — even though the difference is tiny in absolute terms.
I’m curious how other founders think about ultra-low pricing in emerging markets.
Does low pricing increase trust? Or does it reduce perceived value?
Would love to hear experiences from others building in India or similar markets.