It’s not trying to compete with trainers or AI coaching apps. It solves a simpler problem: people save workouts, but rarely turn them into usable plans.
Some interesting things I’ve learned since launching in early January: Most paying users are 35–55, not 20-somethings. The biggest pain point isn’t discovering workouts — it’s organizing and following them. Users describe it as a “workout video compiler,” which wasn’t language I initially used but turned out to be accurate. Several reviews mention that scrolling at the gym is the real friction.
A few actual user quotes:
“Other apps just have set workouts that aren’t as customizable as I’d like — this app provides that customization.”
“I scroll Instagram all the time and saving workout ideas is a mess. This was super helpful.”
“There’s nothing worse than scrolling social media or notes in a busy gym. This solves that problem.”
The app is currently search-driven (App Store search is ~60% of downloads), so I’m mostly focused on product and retention rather than paid marketing.
Would love feedback on: Whether this problem resonates outside fitness If organizing saved content into structured systems is a broader pattern What you’d build next in this niche
Happy to answer technical or product questions.