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1Password pricing increasing up to 33% in March

70•otterley•2h ago
Just got an email from 1Password:

Since 2005, 1Password has been on a mission to make security simple, reliable, and accessible for everyone. As the way people work and live online has evolved, so has 1Password.

More recently, we’ve invested significantly in new features that make 1Password even more powerful and effortless to use, helping protect what matters most to you, including:

* Automatic saving of logins and payment details

* Enhanced Watchtower alerts

* Faster, more secure device setup

* AI-powered item naming

* Expanded recovery options

* Proactive phishing prevention

While 1Password has grown substantially in value and capability, our pricing has remained largely unchanged for many years. To continue investing in innovation and the world-class security you expect, we’re updating pricing for Family plans, starting March 27, 2026.

Current vs New Pricing:

* Current price: $59.88 USD / year

* New price: $71.88 USD / year

The new price will take effect at your next renewal, provided it’s on or after March 27, 2026. Those occurring prior to March 27, 2026, will continue at the current pricing until your next renewal.

[Note: this is for family plans; individual plan price increases even higher, percentage-wise!]

Comments

elashri•2h ago
That's for family plans. For individual plans it is increasing as

> Current vs New Pricing: Current price: $35.88 USD / year New price: $47.88 USD / year

otterley•2h ago
That's a 33% increase!
luizfelberti•2h ago
You left out the most bizarre part of the email:

> Action needed: Please go to my.1password.com/billing to register your approval. If you do not provide consent by your next renewal date on or after March 27, 2026, your subscription will automatically be cancelled at time of your next renewal

Apparently you get auto-cancelled if you don't manually accept the price increase?

rozboris•1h ago
what's interesting is that the email I received did not contain this part. Maybe it's the billing address and laws? Mine is in the Washington State, US.
teovall•1h ago
That wasn't in the e-mail I received. Perhaps it's only for customers in certain locations in order to comply with local laws.
otterley•1h ago
As the OP, I didn't receive it, either.
fnwbr•1h ago
yep, i also had the auto-cancellation included. located in germany. good job, EU! :)
bytebln•1h ago
Same here in Switzerland. The instructions in the email say to confirm the price change under my.1password.com/billing but I don't see any confirmation options on that page. So i'm assuming my account will just be canceled ^^
teichmann•52m ago
Odd, I also live in Switzerland but have no such instructions in the message I got.
sega_sai•1h ago
The 33% increase (47.88/35.88) for the "features" I don't need is too much. I will be switching to Bitwarden.

I think if they increased the prices by 5% or something like that, I'd said fine, that >30% is simply not justified.

snowhale•1h ago
bitwarden is fine but if you never want to worry about pricing again, vaultwarden (self-hosted bitwarden-compatible server) on a /mo VPS basically solves it permanently. takes ~30 min to set up and you own your data.
sega_sai•1h ago
I don't really want to deal with hosting, TBH. I was pretty happy to pay to 1password, but I don't want to be exploited... So I am fine to pay to bitwarden.
dhruvmittal•50m ago
Most users don't need any of the premium features, so the point may be moot, but it's worth mentioning that bitwarden increased their premium tier prices by 100% this year (10/y to 20/y). https://bitwarden.com/blog/bitwarden-launches-enhanced-premi...
Nextgrid•1h ago
I don't mind the increase per-se, but the "improvements" they advertise to justify it are laughable. Not to mention that 1Password 8 has been a major downgrade across the board.
barumrho•1h ago
Anyone have suggestions for a good alternative?

I've been using 1Password (family version to share some subset within the family) for more than 10 years now, but I have to say the user experience has degraded quite a bit. Anyone have a better overall alternative? (Doesn't necessarily have to be cheaper.)

otterley•1h ago
If you're in the Apple ecosystem, password and passkey management via iCloud is included.
piskov•45m ago
Don’t lock yourself in apple ecosystem especially in such important thing as password management.
otterley•27m ago
Why not? How is the risk substantially different than with a different vendor?
mikestew•54m ago
I've used 1PWD for at least as long as you, and when renewal comes around (EDIT: oops, guess I never "upgraded" to subscription plan) I'm going to cancel and just stick with Apple's Passwords app (née Keychain Access). First "cloud!", subscriptions, now 33% price increases for the hell of it, I'm outta here, 1PWD. (Though in looking just now, we never upgraded to v8.0, so I guess I'm already outta here.)

I only suggest Passwords because if you've used 1PWD for that long, odds are good you're on Apple HW/OS. It does everything we need in our household, including shared creds. One of these days I'll get off me arse and export the 1PWD stuff (IIRC, 1PWD->Apple PWDs is doable). Right now we use 1PWD as R/O, and all new stuff goes in Passwords.

piskov•46m ago
Bitwarden, keepass
vdfs•1h ago
This will finally push me to self host an alternative, not even an hour of work until everything is merged.
midnightdiesel•1h ago
Enshittification strikes again. For a normal user, the software seems to be getting worse and more cumbersome, and the company seems to continue focusing solely on pushing business- and enterprise-centric features that I have no use for. They'd do well to offer a non-pro type subscription for users who don't want all of that. Instead, though, I and a lot of others will simply be canceling.
jrochkind1•1h ago
I've only been using it for a couple years, but I find it has gotten better not worse for me.
rovr138•1h ago
people are going to complain it wasn't subscription and that it was native.

Honestly, it's a really nice app. Most people don't care about that. My family finds it easy to use and the features are good.

Could I selfhost? Yes.

Would my family find that annoying?, Yes.

Could I use bitwarden? Yes.

My family would be annoyed at me migrating to another alternative if my argument is that I don't want to pay $1/month/year ($12/year).

bombcar•50m ago
It used to be really, really good on Mac, simply phenomenal, even when it was "syncing" via a dropbox folder.

Now it's more clunky, gets in fights with Apple's (admittedly much better passwords/keychain) via overlapping dialogs, and generally feels much worse.

This is going to be the impetus to move me off.

fnwbr•1h ago
yeah, honestly i'm baffled... don't they have a whole team for marketing and communications? it's a slap in a customer's face... i've been on this subscription for 9 years, and now with enshittification, scott galloway, rutger bregman and cory doctorow all shouting off the roofs to cancel US-based subscriptions it's like no one on their public comms team is reading the room; like at all.

and on top of that they added this joke of a list of features supposed to justify the decision... as if i had previously been asked about if i'd want "AI-powered item naming. wow, what a shitshow.

AlexandrB•41m ago
They're Canadian:

> © 2025 1Password. All rights reserved. 4711 Yonge St, 10th Floor, Toronto Ontario, M2N 6K8, Canada

Though I don't know if they host all their servers in Canada or not.

piskov•40m ago
Most will just absorb the price.

Fee will move to something like Bitwarden and keepass

jrochkind1•1h ago
The email I got with individual plan went from $35.88 USD / year to $47.88 USD

The new price then is $4/month. From $3/month. (So still 33% increase, similar to family plan in OP].

I found it very cheap before, which is part of what encouraged me to get it in the first place, vs trying to do something free. Would I have signed up for it originally at this price? I don't know. But it's not enough to make me switch to a competitor now, or try to find a way to do password management for free -- so they predicted succesfully for me that they'd keep me as a customer. Even though annoyed.

Definitely can't go back to having no password management. (I also use it for TOTP and passkey).

If I was on all Apple/iOS, I'd probably just use iCloud. But I need multi-OS-vendor support.

What one actually needs these days is not something one can get a reasonable UX for free for. (unless you only need apple OS's maybe? Or only chrome?). There's really no alternative. I think they realized that, and that they were leaving money on the table. I got 1Passowrd originaly when I needed TOTP, and wanted something that was multi-device and secure, and certainly didn't want to host it myself. I don't know what else I'd use.

piskov•57m ago
Bitwarden, keepass
pipes•46m ago
I use passwordsafe https://pwsafe.org/

Sync the file to Dropbox. Available on all my devices. 2fa protection in password safe - yubi + password.

This is probably not the most secure system in the world but I've been using it for 10+ years. And it's free.

zparky•11m ago
similar, keepass synced with google drive. sure it's on some platform, but if my master file is stolen I feel like it taking ~1s and 128MB per guess it's unfeasible for my file to be cracked.
bombcar•43m ago
https://support.apple.com/guide/icloud-windows/set-up-icloud...

> After you set up iCloud for Windows, you can use iCloud Passwords to access your passwords in Google Chrome, Microsoft Edge, or Firefox using a browser extension. You can also manage your passwords in the iCloud Passwords app.

Could be worth a try.

montik22•1h ago
Wasn’t software cost going to 0 thanks to AI? How they justify 33% increase?
rovr138•1h ago
By what you're saying, the cost of AI sounds like a good argument.
paxys•1h ago
Even if the cost of software is truly going down (which is debatable), what makes you think the savings will be passed down to you?
Raed667•1h ago
There is no reason for this increase except the fact that they know people are too lazy to migrate away.

Most of the listed features don't make any sense as core value propositions (wtf is AI-powered item naming)

mikestew•43m ago
There is no reason for this increase except the fact that they know people are too lazy to migrate away.

They're not wrong. I'm a geeky guy with a tech resume as long as your arm, and I'd really rather do something else beside research how to export 1PWD data to something else, then import to $TOOL_OF_CHOICE. I'm sure it's not all that hard, and maybe that's part of the problem: it's monkey work, not an interesting technical challenge, right up there with "clean the gutters".

darepublic•1h ago
Their extension has not been working well
supernes•1h ago
Just cancelled my subscription, which was due for renewal a few days after the change takes effect. I can live with vaults being read-only while I find a (self-hosted) alternative.
jsheard•1h ago
Lately their Windows client has been consistently crashing for me when it tries to auto-run on a fresh boot. It always works the second time, but still, how about getting your shit together before dropping a 30% price increase.
utdoctor•1h ago
I’ve always had fine experiences with 1Password both on iPhone and my Mac. With how bad Windows 11 is and continues to be, I wonder if your ire is misdirected. On my work computer (Windows) I’ve had a plethora of stability issues across a variety of programs/applications including ones developed by Microsoft.
jsheard•46m ago
Maybe, but I've found Win11 to be stable in general. Not to say there aren't issues elsewhere.

https://old.reddit.com/r/1Password/comments/1bwesve/1passwor...

Seems like it's been a recurring issue for years, even on Win10.

paxys•1h ago
It's a shame that the free/cheap password managers that regular people would use (like those by Apple, Google) seem unwilling to loosen their platform lock-in, and others like 1Password mainly target business use and are too expensive for the average joe to bother. So decades and dozens of new auth standards later we are still in a place where people use the same password on all accounts and write it down on post-its.

The industry has collectively spent untold billions/trillions on cybersecurity over the years, while the best way to actually secure access would be to have a free, preinstalled, interoperable password manager that "just works".

AlexandrB•47m ago
1Password used to be great for personal use and you could sync your vault with Dropbox or Synchings or whatever. I'm sad they stopped selling "forever" licenses and supporting local sync and went the SaaS route.
mikestew•45m ago
It's a shame that the free/cheap password managers that regular people would use (like those by Apple, Google) seem unwilling to loosen their platform lock-in

How do you mean? You can export your passwords from the Apple app:

https://support.apple.com/guide/iphone/export-passwords-iphf...

Does Apple have an Android or Windows app? Well, no, and if that's your meaning then I can see your point.

fred_is_fred•57m ago
This is useful enough for a family of 4 with teenagers who have a lot of logins that I don't mind the price. I'm not going to deal with self-hosting to save $1/month. My time is worth more than that.
ckdarby•57m ago
This is in preparation for their IPO when the market is attractive.
et-al•53m ago
Too bad they took VC funding and have to be a "global leader in identity security" instead of just making a damn good password manager.

https://1password.com/press/2025/nov/1password-strengthens-l...

kylehotchkiss•48m ago
Wow, add AI nobody wanted or needed and pull a gmail and say this justifies raising the price. Exceptionally uncool.

Apple plays the long game and has been improving the password app substantially. I've noticed.

nerdjon•45m ago
I feel like I am really struggling to see the issue here with pricing, it is still a very cheap subscription and it does what we need it to do. And they were one of the ones that came out better in that recent security analysis of password managers. I see a lot of people upset here and I don’t get it.

Did they need to increase the price? Honestly I don’t know, without seeing their financials it is hard to say. But I would much rather they be able to be sustainable.

It likely doesn’t help that they are facing more and more free competition from Google and Apple. I know I have been considering a switch to Apple Passwords after the recent changes to it. I doubt this will excelerate it or anything because I will still want somewhere as a secondary area incase I loose access to my apple account.

etothet•35m ago
I've been a mostly happy 1Password customer with a Family plan for quite some time. This may cause me to jump ship.

My biggest issue with 1Password has been 1) how intrusive it can be in the browser, especially on mobile when it's too proactive to show its dropdown and just gets in the way of my experience. I know this is challenging because a mobile device is a small screen, but it is incredibly frustrating. 2) how bad the Safari extension. It regularly fails to load at all.

Aside from that, while you're absolutely correct - 1Password is still relatively inexpensive, let's look at the improvements thet mention:

1. Automatic saving of logins and payment details

Isn't this what 1Password has always done or am I misunderstanding?

2. Enhanced Watchtower alerts

I haven't seen any of these alerts ever help me.

3. Faster, more secure device setup

This I have noticed. It is very convenient

4. AI-powered item naming

This is weak sauce. I don't care for "AI" to help me name my logins/accounts/etc.

5. Expanded recovery options

I'm not sure what this is and how it's different than what they've always offered on a Family plan.

6. Proactive phishing prevention

Fine, I guess.

qubex•18m ago
In China the median hourly wage is somewhere between 4 and 6 USD, whereas in India where most employment is ‘informal’ estimates of the median wage vary from about 50 cents to 1 USD an hour.

So to cover those twelve dollars, the average Chinese worker will have to work three to four more hours a year just to have the same functionality, whereas the Indian average worker will have to work twelve to 24 more hours a year.

Does that help your struggle?

bombcar•44m ago
If everyone goes to their subscriptions and cancels today maybe they'll get the message.

I've done it, and will spend the rest of the current renewal figuring out how well Apple Passwords works, I guess.

I'd like to sync everything but realistically I just need to extract and 2FA I have left in 1p; everything else can be password reset when the time cometh.

qubex•16m ago
Apple Passwords works very well (as somebody who has fully migrated to it for password storage and OTP functionality). There’s a bit of a hassle because Apple has much simpler data structures currently, but you can bet that they’re working to enhance the record types they support because it’s such an easy win.
drcongo•8m ago
I stopped using 1Password for personal stuff and switched to just Apple Passwords about a year ago so I can add a little colour to what to expect.

Firstly, the Apple Passwords app is slow as molasses, just really really bad. If you've got more than about 1000 items, it's almost unusable. That said, you very rarely have to use it, because password entry in Safari is perfect, and the menubar app for it doesn't have the same slowness problems.

One big gotcha though is that Apple Passwords thinks site1.example.com and site2.example.com are the same site. So if you log into site1, it notices that the password you used isn't the password for site2 and offers to update it. If you click yes, it will overwrite the password stored against every subdomain of example.com

Finally, password entry in other browsers is less than perfect. There's an extension for Firefox but it's clunky, and the experience is even worse in Orion. Don't know about Chrome as I don't like to have spyware on my computer.

dyeje•43m ago
I love the product but this is a really aggressive price update and makes me concerned they’ll try to gouge me in years to come.
qubex•34m ago
They’ve added a lot of ‘functionality’ but I use none of it. In December I migrated everything out and into Apple’s native Password manager, and cancelled my subscription to 1Password. Just in time, apparently. Subscription models need to die.
asjldkfin•34m ago
They took VC money, this was expected. But still, +30% is high.
whitepoplar•34m ago
I'd like to switch to Bitwarden, but my singular focus is on security. I trust 1P because of its reputation in the security community. Does Bitwarden have any drawbacks when compared to 1P, security-wise?
aed•32m ago
I'm a 15+ year user of 1password and have been telling myself to move off of it for like 5 years now. It ain't the price... $72 is really fine for good software that just works.

But as mentioned throughout the thread it's really just too much. My goodness they really could have a nice, profitable, business with simple software. I'd happily pay $10/month for the version of 1password from 15 years ago! It's just all too much.

drcongo•21m ago
I despise what 1Password has become. They've spent the past 10 years removing everything that made it great, and becoming increasingly user hostile. And now this. Well they can fuck off. This is great timing though as only the other day I was researching the alternatives - current front runners are Passbolt [0], Hypervault [1] and Heylogin [2]. If anyone has personal experience with any of these I'd love to hear your thoughts.

[0] https://www.passbolt.com

[1] https://hypervault.com

[2] https://www.heylogin.com/en

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