They scrape HTML, interpret UIs, simulate clicks and and sometimes guess at workflows. It works, but it feels like a transitional phase like early mobile apps pretending to be desktop sites.

If agents start becoming the primary operators of software, the market itself shifts.

Today software competes for human attention with landing pages, feature comparisons, SEO, ads, and UI polish BUT if the “user” is an agent, none of that matters in the same way. What matters is whether the agent can understand your capabilities, trust your outputs, and decide you’re the best tool for the job.

Discovery stops being visual and becomes structural. Ranking stops being marketing driven and becomes signal driven.

We’re already seeing hints of this. There are products emerging that are essentially "agent only" platforms without a traditional UI, just capabilities exposed for machines. The human becomes the supervisor. The agent becomes the operator.

If that world actually materializes, then a lot of assumptions break:

How do agents discover tools?

Who controls ranking?

What makes something “trusted”?

Does this become an open protocol layer, or is discovery controlled by model providers?

Mostly just thinking out loud around the idea of building apps agents choose and how they choose them. Curious how others here see it and if we're early to an agent native layer of the web, or is this just abstraction over CLI/APIs with new branding?