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Burger King will use AI to check if employees say 'please' and 'thank you'

https://www.theverge.com/ai-artificial-intelligence/884911/burger-king-ai-assistant-patty
42•JeanKage•1h ago

Comments

unsupp0rted•1h ago
Why not just use AI to say 'please' and 'thank you'?
duxup•1h ago
I think because you get the disjointed Idiocracy Carl's Junior interaction: https://www.youtube.com/watch?v=5d7SaO0JAHk

As it is when I go to some fast food places they greet you in one voice (possibly a central ordering system) and you get a second voice that interrupts (local people I suspect) and takes over. It's weird.

chrisjj•1h ago
Because the headset doesn't have a loudspeaker mode.

But V2 will! The "AI" will handle the whole customer interaction, with the human doing nothing but carrying it around on his head.

JohnFen•35m ago
As a customer, I'd find that actively offensive.

Those pre-ordering recordings asking if I'm using an app are already horrible enough as it is. Offloading basic human politeness to machines would be even worse.

elil17•24m ago
If someone is being forced by an AI to be polite to you, is it really still basic human politeness? Or is it some weird, different, corporate-hellscape-mediated thing
nathan_compton•23m ago
I find making employees say please and thank you substantially more offensive.
rapnie•22m ago
Why not just have an AI to find that offensive, instead of you.
fanatic2pope•14m ago
Less offensive than a completely meaningless forced "please" and "thank you" coming from an employee who only does it because if they don't they are punished.
moralestapia•12m ago
As opposed to the satisfaction of watching a minimum wage worker being zapped by an AI-powered collar and mumbling "Th-tha nk you" as a result.

Yeah, that'd definitely be The Truly Sincere Experience™.

freejazz•31m ago
Slightly less-worse take than "isn't it ultimately better if the employees are more polite?"
fancymcpoopoo•20m ago
This is a better idea. Put the headset on a delay so AI can inject the requisite politeness. Construction workers don’t have to turn screws by hand so why shouldn’t service workers have a tool that helps them give great customer service?
duxup•1h ago
When I used to do a lot of phone tech support and my employer hired a company to do customer satisfaction surveys. I got a 0 out of 5 on several occasions with the comment "Stop calling me at this phone number, I don't know who you people are.". Someone gave the wrong phone number to the survey company and they hadn't called the customer I worked with.

I was told by my managers there was nothing they could do about it because nobody was allowed to edit the total scores or remove obviously bad records because someone might do that for the wrong reasons. So I just had to live with it.

I have it in my head that a lot of these problems core issue is a lack of faith / effort in creating good front line management. At a food place a good front line manager keeps everyone going, the mood light, and can really make all the difference in the world, but rather lazy middle, upper managers, would slap some survey or metrics or AI on things.

In that way it's no really an AI issue, just the typical bad management issue.

>Because it’s integrated with the new cloud point-of-sale system, the AI assistant will also alert managers if a machine is down for maintenance or when an item is out of stock. “Within 15 minutes, the entire ecosystem will remove it from stock

If you're out of fries ... taking 15 minutes to reflect that on the menu doesn't seem very fast.

chrisjj•1h ago
Why not have the "AI" headset also apply an electric shock to encourage friendliness?
pwdisswordfishy•31m ago
Don't give them ideas.
joshstrange•20m ago
I used to work for a company that did "Electronic Monitoring", the nice name for monitoring people with ankle bracelets. One thing that never ceased to amaze me is how almost everyone I talked to about it or showed the device (I wore one occasionally for testing purposes) assumed or asked there was a way to shock the person wearing it.

I guess on the face of it that's not a crazy thing to think but I was always struck by how "normal" people seemed to think that would be. Maybe it's TV/Movies that have done something like that and make people think it's a real thing but more importantly (disgustingly?) that it's perfectly reasonable.

owlcompliance•18m ago
Burger King corporate here. We've already been working on that. Rollout is scheduled for Q2.
bediger4000•54m ago
And it won't make Burger King a better fast food joint at all. Employee compliance with rules is pretty obviously not what's wrong with BK.
randusername•36m ago
https://en.wikipedia.org/wiki/Manna_(novel)
iugtmkbdfil834•29m ago
Yup. It is mildly funny how we were full steam ahead for building one too until, suddenly, investors realized it could wipe out their other investments..and then it kinda stopped. Instead, Gartner is listing universal orchestrator ( or whatever the official name was ) as a path forward.
kotaKat•21m ago
I always thought we were a step away from Manna when we had voice-based picking in warehouses. Guess we’ve finally taken it all the way to the actual full-on Manna.

https://en.wikipedia.org/wiki/Voice-directed_warehousing

techjamie•34m ago
Burger King already was doing this at their drive thru to check if employees were saying keywords like "you rule" and determining the customer's mood. Also saving a recording of the interaction for who knows how long. BobDaHacker got into their system with an auth bypass and exposed it[1]. It's very draconian.

[1] https://archive.is/fMYQp (BK DMCA'd the original article offline[2])

[2] https://bobdahacker.com/blog/rbi-hacked-drive-thrus/

bdangubic•33m ago
"please" and "thank you" are the least of burger king's problems
josefritzishere•32m ago
Does their CEO, Joshua Kobza say 'please' and 'thank you'? I have doubts.
RiverCrochet•29m ago
Burger King is not in the "too big to fail" category. Writing letters to people in the company would probably be pretty effective here. Even if you don't eat at Burger King, when AI takes over all software jobs, you might end up making more money by working there someday. Protecting your interests is important.
mothballed•19m ago
I know things are bad in tech, but it's still about 50% people stoned out their gourd everytime I go to a chain drive through. These chains are not in a position to meaningfully enforce how the interaction happens, they are barely in a position to meaningfully enforce that the worker is sober enough to form a sentence.
amelius•23m ago
The proven method is to allow tipping.
joshstrange•12m ago
Not sure if you are implying that by adding tipping you will get the employees to be more personable/pleasant. If you are:

I can assure that is not the case. I would love to know what the secret is to getting people to show an ounce of enthusiasm. A family member has a bakery and getting the front of house to engage with the customer at all is like pulling teeth, and this is an above-minimum-wage job with tips. They aren't on "commission" (it's been tried) but their tips are directly influenced by the ticket price (obviously).

booleandilemma•8m ago
I tipped a couple times at coffee shops in the past (via tablet). Didn't receive any acknowledgement and felt like an idiot afterwards. I don't tip now.
ratelimitsteve•23m ago
I love that we're inventing jobs for computers to do automatically at great expense with no real value added. The "burning investor money for heat" phase of AI development is really bringing out the weirdo in everyone.
soiax•23m ago
They should also check for hot dog vs not hot dog
LightBug1•19m ago
Or, check there's no dog in the hot?
owlcompliance•22m ago
How is this draconian? An employer is embedding systems into its processes to monitor customer service.
ryanmcbride•17m ago
Fast food service is one of the most dehumanizing soul crushing jobs a person can do. I'm speaking from first hand experience that you're clearly lacking. On top of the abuse the workers deal with from all sides every single day, to have a robot giving you demerits based on specific language is fucking disgusting.
owlcompliance•6m ago
1. You assumed I don't have fast food experience and did not care to even know. It was more important to try and make a point, even if it was in a dishonest way. That says a lot about you.

2. Fast food is NOT one of the most dehumanizing soul crushing jobs. Yes, you deal with a lot of rude customers. But if you go into fast food unprepared for that, that's on you. It is part of the job (also part of hospitality) and it all comes down to how you respond and handle it.

3. If you're working fast food and willing to accept, or are stuck with, a low-wage job, that means there's other readily-available low-wage jobs that you can switch to. Working fast food is voluntary.

Since you have so much fast food experience, why did you not address how egregious customer service can be at places like Burger King? It's a problem. I've lost count of the amount of times a bunch of young employees slammed drive through windows on me, had an aggressive attitude simply because something wasn't right in their day, etc.

As a customer, I report it, but then feel like nothing gets done. It's my word against theirs. These systems allow management to actually know what's happening, who said what, if someone is disrespecting customers, etc.

Based on what you think is disgusting, I suspect you lack a TON of life experience and exposure to the world. My first-hand experience has led me to believe that a 5-year having to be on the streets selling candy full-time is "effing degusting".

Your definition if disgusting sounds very first-world.

shimman•12m ago
You don't see how this is a deeply inhuman to not only monitor people but make it a condition of their job to say certain words or be fired?
littlestymaar•20m ago
Interestingly enough, that's exactly how Marshal Brain's Manna starts.
mikkupikku•20m ago
Can they use AI to check if their employees actually assemble the burger before slapping it into the box? I don't know why burger king and mcdonalds have this problem when every other burger shop manages it fine. Basically what I'm saying is if burger king management is concerned about customer experience, or even if they don't give a shit and just want AI on their resume, there are better approaches..
LightBug1•20m ago
Does anyone actually still eat in Burger King?

I would have had more respect for this 'invention' had the AI was being used on customers, with automated, activated consequences ...

Some variation on the extendable punch glove: https://www.youtube.com/watch?v=Rr1B9a_2Cy4

kylec•19m ago
I wonder if a similar system is in place at McDonald's because they never fail to ask if I'm using the app, it's pretty annoying
staticassertion•19m ago
This is very stupid. No one wants this. People don't like false sincerity. Even when we know that it's someones job to be nice, we appreciate when it feels genuine.

If you want people to genuinely be nice, give them reasons. Make them happy. Help them stay motivated. Otherwise you cheapen "please" and "thank you" even more than is already the case and get zero value out of it because no one will appreciate it knowing that it's forced.

A world where everyone says "please" and "thank you" isn't a better world.

boplicity•18m ago
Companies like Burger King spend significant amounts of money on quality control, including customer service interaction. (Hence, mystery shopping being a thing.) I wouldn't be surprised if they find more ways to add AI into the loop, including analyzing photos of produced food, on top of analyzing customer service interactions, just as a cost saving measure.
lm28469•17m ago
We're in a meme timeline, the amount of shit the human mind can come up with is amazing, even AGI wouldn't come up with these schemes
Bender•15m ago
Wait, AI has not replaced the employees yet? Where are the multi-lingual multi-skilled androids?

~ I would like a burger, fries oh and come tune my trucks engine and neutralize that mugger that is attacking that elderly woman just down the street.

recursivedoubts•8m ago
"You have 20 seconds to say 'thank you', will you comply?"
TheChaplain•1m ago
Well, you may not like it, but BK probably have done their research and found that employees positive interaction with customers equals more sales.

Yes, there are probably a thousand other actions they could take to increase number of sold meals, but my guess this one is easy pickings, i.e. cost vs return.

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