As someone who buys Asus motherboards when he builds PC's, it hasn't been a shock for me as an owner of a Macbook for the last 18 years.

I've been of the firm opinion for a very long time that Macbook's are the best productivity laptops and now even more so once Apple moved from Intel to their own M chips. Their entry level Macbook before the Neo you could buy and it would be a laptop that would see you for many many years.

IMO the consumer PC industry is near an existential crisis. The big players are just awful at marketing; too many SKUs and models - it takes a paragraph to figure out how 2 Dell laptops from the same release year differ. The exact same specs will be in two different chassis designs.

Additionally, you can’t count on the basic being correct. It takes a hour of research to know if the trackpad is not-awful, keyboard doesn’t suck, and display isn’t a 300nits POS unusable even in a bright room.

You want the same performance as a MacBook Air without one of these fatal flaws? You’ll hand to spend $1500+ anyway so you save nothing. Then the OS is full of ads and pre-installed garbage “gaming-optimization-tool” or driver tools taking up 99% of a single core while being riddled with security holes.

He wasn't referring to the build quality which is about average, or the ipad level performance.

He was referring to the supply chain. The shock is that Apple was able to build something like this with current component costs.