Light on details. Could be as simple as user who reads a couple articles a month gets a lower rate than someone who reads daily.

This is just dynamic pricing with extra steps. Airlines have done this for decades but at least they're transparent about it. The difference here is that readers don't know the person next to them is paying a different price for the same article. Once you start using behavioral data to set prices, the incentive flips from "make content worth paying for" to "figure out who's desperate enough to pay more." Not a great look for a newspaper that positions itself as a public service.

Well this should be banned. Or at least watpo should be required to be transparent about this whenever you subscribe