Every time I'm at Costco (like earlier this evening) I think of this. It's just so beautifully done.

Costco can't be beat on high-end tires, as I was reminded last week. And the new mint sundae is pretty delish but enough for 3–4 to share.

Sometimes you need 1 item, like a chicken for dinner or ribs to grill. Pro tip, don’t take a cart. Go in, get your two/three things and walk out for under $40.

Take a cart, always over $100.

Costco's genius is in building and maintaining trust with their members.

In the age of private equity takeovers and the MBA-enshitification of pretty much every product and service, Costco appears to be the only retailer that will stand on the side of their members against those forces.

They are playing the long game--which will pay off incredibly well for them as fewer and fewer companies care about customer satisfaction and quality.