Original article by Pinterest CEO - basically they got Time magazine to publish this political marketing by the CEO and it’s being recycled by others now:
I read in some other discussions that this is about social media companies being able to increase their profits and nothing else. But the social media companies lobbying for these laws are shamelessly making it look like some kind of protect the children thing. It is all pushing more ads annd getting more users.
The way it works: today, social media companies cannot advertise to children under 13 under COPPA. So these companies have to do their best to guess the user’s age, and if it is possibly a child, they can’t advertise and have to lose those profits even though MAYBE the user is an adult. Now they can shift the legal compliance costs and liability to the operating system provider or phone manufacturer and not be responsible for the user’s identity. And then they can advertise much more at that point, without being conservative. This also lets them have a different experience for minors that doesn’t advertise to them, but targets them carefully to keep them as users until they are older, so they start to become a source of advertising profits later.
And do they care about destroying your privacy or changing the internet to no longer be anonymous? Nope. They only care about profits.
SilverElfin•1h ago
https://time.com/article/2026/03/19/pinterest-ceo-government...
I read in some other discussions that this is about social media companies being able to increase their profits and nothing else. But the social media companies lobbying for these laws are shamelessly making it look like some kind of protect the children thing. It is all pushing more ads annd getting more users.
The way it works: today, social media companies cannot advertise to children under 13 under COPPA. So these companies have to do their best to guess the user’s age, and if it is possibly a child, they can’t advertise and have to lose those profits even though MAYBE the user is an adult. Now they can shift the legal compliance costs and liability to the operating system provider or phone manufacturer and not be responsible for the user’s identity. And then they can advertise much more at that point, without being conservative. This also lets them have a different experience for minors that doesn’t advertise to them, but targets them carefully to keep them as users until they are older, so they start to become a source of advertising profits later.
And do they care about destroying your privacy or changing the internet to no longer be anonymous? Nope. They only care about profits.