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Apple Business

https://www.apple.com/newsroom/2026/03/introducing-apple-business-a-new-all-in-one-platform-for-businesses-of-all-sizes/
101•soheilpro•1h ago

Comments

georgeburdell•1h ago
One of the last great consumer companies is going B2B
dagmx•1h ago
Apple always had a B2B component. This is just the latest attempt to not make it completely subpar.
furyofantares•54m ago
This sucks. This page makes it clear this is the motivation for "Ads on Maps", as they talk about it prominently here - they are now directly selling the attention of their device consumers to their business customers.

I guess they were doing that before in the App Store, which is of course also awful.

Barbing•31m ago
Their voice assistant is somewhat opinionated about how it will search the App Store for you

https://i.ibb.co/zV8d9gbc/IMG-2177.jpg

They dynamically reveal 1-3 results and only show a “see more options in App Store” button when they feel like it.

lvspiff•54m ago
its the only path to go to be able to continue to support their pricing models - they've priced the consumer/pro-sumer out of the market prettymuch and so B2B is the more sustainable paying population.
kstrauser•52m ago
The company that just made a $600 Macbook?
bigyabai•16m ago
Yes, the phone company that is known for taking home a bronze medal in personal computing for the past 30 years running.

Apple knows the score internally, this won't change the world any more than the 12" Retina Macbook did.

swiftcoder•21m ago
> they've priced the consumer/pro-sumer out of the market prettymuch

I'd argue that (the low end of) Apple products are the cheapest they've ever been - the $599 iPhone 17e is below the inflation-adjusted price of the original iPhone, and at $599 the MacBook Neo is the cheapest launch price an Apple laptop has ever listed at (not even adjusting for inflation!)

The maximum amount you can spend at the high-end has certainly gone up over time, although the basic MacBook Pro Max config costs roughly the same as it's peer from 10-15 years ago - nobody's forcing folks to shell out for the 128GB of RAM (something that didn't exist on laptops at all till very recently)

amelius•52m ago
They need to go OEM.
dehrmann•55m ago
Apple's really late to this.
AndrewKemendo•52m ago
Apple is “late” to everything which is why it’s the leader

Being early is the same as being wrong and there’s no business value in costly exploration of new territory at least in the 21st century

Name me a single company that is still in business and dominating a market based on being first to market with a new product.

bitpush•51m ago
Vision Pro.
d-us-vb•47m ago
A costly gamble for tech they really wanted that wasn't mature yet.
unshavedyak•36m ago
Honestly seems like a supportive argument. Yea, your amendment clearly shows Apple isn't always right/late, but Vision Pro is an example of them being early and how far they miss when they're early hah.

(I don't have a side in this discussion)

acdha•33m ago
And I’d add that like AI, there was clearly a conflict inside Apple between people who wanted to be in the game and the people who correctly recognized that it wasn’t yet where most consumers wanted.
bigyabai•31m ago
Like AI, the Vision Pro would have been a better product if Apple told the detractors to shut up and ship out. NPUs and AR are not going to sway consumers or compete for market share.

Nevermind the godawful Liquid Glass UX they cooked up and imposed on everyone else...

AndrewKemendo•35m ago
Vision Pro failed

Apple fails at every novel thing they try and crushes it at every thing they copy

NetMageSCW•33m ago
Apple Watch.
AndrewKemendo•24m ago
There were literally thousands of smart watches that were launched prior to the Apple Watch

Garmin anyone?

I think Timex and Casio even had ones in the 90s

acdha•30m ago
That doesn’t fit: Apple’s been experimenting with VR since the 90s and Vision Pro was hardly novel–well executed, but not novel. I think it’s more complex where you have to think about the products executives and Wall Street analysts want to exist providing pressure against the “is it good enough to buy?” response.
JoelMcCracken•22m ago
The iPhone was revolutionary. There really was nothing like it at the time. The closest thing (the PDA) was _nothing_ like it.
NetMageSCW•34m ago
They were still late, just not late enough.
sosodev•44m ago
TSMC. They dominate the semiconductor market because they're consistently first to market with the world's most advanced chip fabrication.
ceejayoz•39m ago
But they're an example of the same phenomeon; they were founded in 1987, long after chip fabrication was a thing. They just did it right.
bigyabai•33m ago
They took extreme risks on EUV lithography and accumulated market share by being the first to shrink nodes.
sosodev•17m ago
I think it's hard to know where to draw the line between derivative product and something unique. If we follow your logic that TSMC hasn't done anything new, then aren't all computer manufacturers just rehashing the ENIAC or whatever? Is a Tesla just a better model T? No, arguably we would say that these products are new to market because they've integrated new technologies in unique ways and often expended massive capital on R&D to do so. TSMC is no different.
AndrewKemendo•36m ago
Absolutely not TSMC was and has always been a pure play “execution” of chip foundry, based on the government of Taiwan taking financial bets on a growing chip market.

In no way was TSMC the first to market for chips or chip production or even any major chip fab product at its outset.

In fact they did exactly the Apple model and took what TI was doing and used government money to scale it. I don’t know a single unique product from TSMC

If anything Texas Instruments (which is I grew up around in Houston) could be considered actually building a good product from scratch, look at them now…

valzam•27m ago
Ok but "Business Email" wasn't exactly invented yesterday...
jackdh•22m ago
Depending on how you define "new" but there are certainly examples of this, Spotify is the first to come to mind, AWS could be another.
bitpush•52m ago
Who will Apple serve? Users, Apple or their partners?

It has always been Apple > Users > Partners.

There's a reason why Microsoft is still the king of enterprises. Anybody getting involved with this with Apple will deserve everything thats coming their way

NetMageSCW•32m ago
Thousands in annual savings?
bigyabai•26m ago
Not on iOS, being locked into the App Store never saved me a dime.
bouk•52m ago
Hopefully some actual competition against GSuite (or whatever it's called these days)
simonw•51m ago
I wonder if this was timed to lineup with the MacBook Neo launch, which makes the idea of equipping your entire company with Mac laptops a lot more compelling from a cost perspective.
10729287•33m ago
There’s a grey one. So obviously, it was timed.
SunshineTheCat•50m ago
It's kinda crazy it took Apple this long to make this.

I've worked with two agencies now that used only Macs across the business and had a really fun time signing in to and integrating 58 Google services every time they hired someone new.

It's possible people may continue to use Google Workspaces in these places, however, the fact that there was never even an Apple option was always wild to me.

martibravo•49m ago
599$ serviceable MacBooks, easy to use MDM, Cloud, Email and Calendar and flat-fee AppleCare all baked in?

New businesses under 50 employees are going to eat this up like there's no tomorrow.

I'd be scared if I was certain Redmond corporation who makes their money on 365 and Intune.

selectively•45m ago
Microsoft is a giant enterprise software company that also publishes Candy Crush and Call of Duty.

Intune and Windows are 'nice to have' but are not the business-business. The business is 365 (which runs on Macs and is worlds better than Apple's office suite + Apple's hosted email is god awful) and Azure.

martibravo•42m ago
A lot of new businesses are going the Notion/Google Drive route for docs, tables and knowledge, plus Canva for presentations and more visual work. It's not the majority, but the market is there.
martibravo•39m ago
Plus Pages, Numbers and Keynote are free on Macs, minus the new paid features. I think it's a no brainer for new businesses
radicaldreamer•27m ago
That might be true for tech startups, but many businesses (even "new" ones) go with Microsoft 365 as a default, especially outside of the west coast or NYC.
genthree•21m ago
Apple's office suite is my favorite I've ever used, and it's not close.

After that, old copies of MSOffice.

Next-best would be a hodgepodge of the lighter options on Linux and such. Gnumeric, Abiword, that sort of thing. Not great, but at least they're light on resources and easy to use.

Distantly after that, LibreOffice.

Then, modern MSOffice in last place.

The only reason I'd count any of them as "worse" than modern MSOffice is that ~perfect office compatibility and a bulletproof excuse when things go wrong ("I'm also using MSOffice, don't know why your document isn't working") is non-negotiable in any business context.

[EDIT] Oh I forgot about Google. That's actually the true last-place. Modern MSOffice isn't worse than that. Christ the performance is awful.

MidnightRider39•4m ago
Crazy how different people experience this.

For me it’s completely inverted; Google is top place, then Libreoffice, then MSOffice, then anything by Apple last place.

999900000999•39m ago
*499$ with an EDU discount which definitely means they have margin for business deals.

Revenge of the Mac. Theirs simply no reason for any normal person to buy anything else. The year of Linux is deferred yet again.

martibravo•35m ago
Agreed. I'd love to see what prices companies get for volume purchases. I'm the IT Manager in a small team and if the Neo and this was available last year when we set up MDM/Exchange/SharePoint I would have considered it. Specially on the hardware side, ROI/longevity on an Apple Silicon Macbook is times higher than any given Windows laptop.
999900000999•23m ago
Less stuff to go wrong.

One point of contact for support.

Microsoft isn't going to get it together anytime soon, it's a new dawn.

RussianCow•9m ago
> Theirs simply no reason for any normal person to buy anything else.

My wife currently has an old MacBook with 8GB of memory, and she hits the memory limit somewhat regularly just from web browsing and light productivity work. But whether more breathing room in terms of memory is worth almost double the price...

throwaw12•49m ago
I assume this is a SaaS by Apple which covers some parts of Workday and Google suite for the beginning

They're basically planning to enter the market where Microsoft has dominant position.

giobox•49m ago
How does this differ from the existing "Business Essentials" tool? The landing page for each looks like much the same product, at least the MDM stuff does?

> https://business.apple.com/preview

> https://www.apple.com/business/essentials/

martibravo•47m ago
Email, Calendar and company directory built in, custom domains in emails I think... It's more like a MS365 basic version. Which for most small teams is more than enough
workfromspace•43m ago
Maybe also 200 countries included, instead of just the USA?
jacobgkau•43m ago
One of the footnotes at the bottom of the page says:

> Apple Business Essentials, Apple Business Manager, and Apple Business Connect will no longer be available once Apple Business launches.

So it's a consolidation. They call out Business Connect data as "including claimed locations, place card information, photos, organization information, account details, and more," so that's some of what differs from Business Essentials.

AlotOfReading•44m ago
I occasionally trial complete switches to Apple services to see if they're viable as Google alternatives. This weekend was Apple maps and it's finally met my standard of "usable", though not quite "good". One of the places it beat Google maps was the lack of integrated advertising places, which have enshittified the latter.

I'm glad Apple announced their own plans to enshittify before I got my hopes up.

Barbing•29m ago
Such a huge bummer.

Hey, Big Ad Tech, come try enshitify my Rand McNally.

SamuelAdams•43m ago
So do enterprises still need Jamf [1]? For context, Jamf is one of the most common MDM tools for organizations.

[1]: https://www.jamf.com/

awakeasleep•37m ago
Big yes. Enterprises need support and a relationship with their supplier where their needs can change product direction.

Jamf will do that. Apple will not.

drcongo•26m ago
Dunno if you've ever had a business relationship with Apple but they're really good on that front. Proactive and helpful, along with always trying to sell you stuff, but proactive and helpful nonetheless.
bigyabai•23m ago
A B2C relationship and a B2B relationship are not the same thing. Apple does well with the B2C pipeline, but they will only surpass Jamf in the B2B department if they play dirty.
Someone1234•15m ago
Yep. People who have never tried to add Mac support to an existing organization do not realize how freaking expensive it is.

There are basically two cases. If you use Microsoft, you are often already paying for Entra ID and Intune, then still adding the Apple-side pieces for Mac support: Apple Business Manager and often Jamf or Kandji. If you do not use Microsoft, you are buying the full stack yourself: Okta or JumpCloud for identity, Jamf or Kandji for device management, and Apple Business Manager for enrollment. Apple Business Manager is free, but the rest is not, and the cost adds up fast.

This means that, in practice, a managed Mac can easily end up costing close to twice as much to support as a Windows device.

monegator•42m ago
Will we be able to change our company details? A couple of years ago we changed the business name, so let's change it in the account for billing and such.

Not possible.

Ok, let's ask support what to do: the only thing we can do is create a new account, get the approval, etc. and then ask for a migration that may or may not be approved and may or may not end succesfully.

In the end we keep receiving the bills in the old name, then change it manually or append a note.

embedding-shape•26m ago
I guess ultimately it's easier and works better than when you move country and would like to update the country for PSN (PlayStation Network). Sony's advice? Close the old account and open a new one with the correct country, then buy the same stuff again.
iknowstuff•3m ago
Haha ah of course. It’s not like you ever actually owned them in the first place.
Marsymars•24m ago
A bit like the awful workflow around developer agreements in App Store Connect. Every few months our CI breaks because Apple has updated one agreement or another and someone has to go pester the executive who's marked as the account owner and has legal authority to sign new agreements to unbreak our CI.

It's also impossible to delegate this authority to anyone other than the account owner, and there's no concept of shared or service accounts, so nobody other than the account owner, with access to their 2FA method is able to do this.

Heaven forbid if the account owner was ever to put their 2FA method as a personal device / phone and then leave the company.

creantum•35m ago
I had to look at my calendar to be sure it wasn’t 2001
Brajeshwar•33m ago
> Starting April 14, Apple Business will be available as a free service in the U.S. and 200+ countries and regions to new and existing users of Apple Business Connect, Apple Business Essentials, and Apple Business Manager.

Does this mean — Always Free or Introductory Free for now?

martibravo•32m ago
I understand it's free to set up the business but iCloud, AppleCare and Email/Calendar storage past the free (I suppose tiny) allowance are paid. As Apple loves, freemium with in-app purchases!
minimaxir•33m ago
It is very funny that a business-oriented product does not highlight Apple's business productivity software in iWork (Pages/Numbers/Keynote).
Nevermark•29m ago
Machines spec’d and priced for education? Support for businesses?

I remember this!

jwlake•28m ago
A non-terrible MDM that actually works would be really nice. The rest I doubt they get much traction on. Gmail is too easy, Google docs and sheets if you don't need Microsoft is also way better than Apple's free apps.
zb3•28m ago
So will Apple users be able disable these ads in maps?
cdrnsf•2m ago
I would expect, much like the App Store, they will not. Their maps will give you directions to navigate the enshittification curve.
wereHamster•26m ago
business.apple.com doesn't work in Firefox, it redirects you to https://business.apple.com/abm_unsupported_browser?reason=Br...

Fuck you Apple.

Alifatisk•23m ago

  Supported browser:  
  Safari (14.1 or later)  
  Chrome (87 or later)  
  Microsoft Edge (87 or later)
https://support.apple.com/guide/apple-business-manager/progr...

We live in fantastic times

alexchapman•23m ago
Wow, Apple's finally competing with Google and Microsoft, I can see businesses adopting this everywhere lol, then again Idk as a lot of companies are already in Google and Microsoft's ecosystem.
jryio•22m ago
When Apple vertically integrates it works for them. All the way from the cloud to the OS to the hardware. Pretty sure this will beat out tools like JAMF on user privacy alone by running trusted MDM adjacent tools in kernel space.

Yes sure you can use a different tool for any of these, defaults dominate for the same reason Google pays ~15 billion to be the default search engine on iPhones.

meego•15m ago
I recently tried setting Apple Business Manager for our ≈20 people SME.

The first step was "Domain Lock/Capture" which takes over all Apple accounts for a specific domain.

I've never had a worse experience from Apple.

The process is buggy, filled with foot-guns and dead ends. It expects huge amounts of work from users who have had their account for more than a few weeks and are expected to remove a lot of their personal data before their account can be migrated (e.g. do you know how to delete all your Health data?). The process is also impossible to cancel.

Phone support was par for the course, e.g. tickets escalated to the abyss, suggestions to restore workstations to factory settings, etc.

Be warned.

tencentshill•12m ago
Next: Sell all those AI servers to allow them to self-host.
zzyzxd•11m ago
This is interesting to me as the IT support for my family. I have been considering using MDM to provision Wi-Fi credentials and other device configurations. 3rd party solutions are a little bit too much for what I need.

Apple Business Essentials with AppleCare+ for 3 devices and 200GB iCloud storage is $19.99 per user/mo. That's the same price as AppleCare One alone.

alchemist1e9•5m ago
I wanted to use the existing ABE product for exactly that, especially as you can actually lockdown apple devices properly to stop teens from undoing VPN settings etc … however it’s explicitly against their policies to use ABE for personal devices and I’d guess the same for this new iteration of it.

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