Is it, though? We cannot predict technological advancement, and the times of ̶M̶u̶r̶p̶h̶y̶'̶s̶ ̶L̶a̶w̶ Moore's Law* for computational power are long gone. There is simply no guarantee that the costs will go down enough.

* thanks lucianbr!

Idk if Instagram would exist if they were spending hundreds of millions a day.

It would require multiple order of magnitude cost reductions to make that worthwhile. Maybe another few decades of Moore's law, if we have that left.

This was the Moviepass model of selling $10 bills for $9.

If you build a website that gives $100 for free to each one of your users, you’ll quickly have "demand" but that’s not "a matter of time until costs can be reduced".

The files are a pig to try and edit as well, making them beyond the generation and prompt costs expensive. At that point you might as well go and just film the ad.

You forgot to strip the quotes from llm claude response.

Even the basics:

> Every second of video requires rendering hundreds of individual frames

Was probably only 24 or 30 frames, not multiple hundreds per second.