> Obviously, the average consumer has no idea what that sentence means, and Apple hasn’t figured out how to make them care.

the article also does nothing to show how or why consumers should care.

> Gartner projects GenAI smartphone spending will reach $393 billion in 2026, up 32% from $298 billion in 2025.

is this because consumers are interested in "GenAI" smartphones, or because every smartphone manufacturer has decided to tack "AI" onto every piece of their branding and there's just no way around it?

I am looking forward to more capable phones able to run on device AI models. I prefer my phone to be still useful even without internet. Since Apple is using Gemini models to do this, do you think there is a chance Pixel phones will be part of the able to run models on devices, in their next updates?

I have been craving for a small, extremely accurate voice model for a year. Having that would be an absolute game changer because I think that's the inflection point where people start interacting with their devices primarily through audio.