Was it fun while it lasted? Sorta, but it got old pretty quick.

Is this a business? Hell no.

It took off rapidly but that was hardly because of any hyping and almost entirely due to word of mouth and people actually liking the product, until the press picked up on it.

From what I remember they still had an invite process when they were getting popular and the demand clearly overwhelmed their servers several times, indicating a much bigger response than they expected. If anything I think OpenAI was downplaying the product at the time.

I had fun using Sora and I'm bummed to see it will get removed from the API as well later this year, but no biggie. Veo is plenty good.

It really must cost so much money to generate these videos. That they can generate 12 second videos that are high quality in such a short amount of time - that takes some serious horsepower.