Jack Dorsey just published a thesis on the future of work: AI isn’t here to make our existing hierarchies slightly faster. It’s here to replace the org chart entirely.
For 2,000 years – from the Roman Army to the modern enterprise – we’ve relied on layers of management as an "information routing protocol." Managers existed to bridge the gap of human limitations, relaying context up and down the chain.
Dorsey argues that for the first time in history, we have a technology capable of taking over that coordination function. By building a "Company World Model," AI becomes the router. This pushes human talent to the "edge" – empowering them to focus on intuition, ethics, and high-stakes decisions without waiting for alignment from above.
But there is a massive catch.
An AI cannot act as your company's intelligence if your operational context is trapped in unstructured Slack threads, siloed Google Docs, and people's heads. To act as an intelligence, a company needs a machine-readable nervous system.
kalturnbull•1h ago
For 2,000 years – from the Roman Army to the modern enterprise – we’ve relied on layers of management as an "information routing protocol." Managers existed to bridge the gap of human limitations, relaying context up and down the chain.
Dorsey argues that for the first time in history, we have a technology capable of taking over that coordination function. By building a "Company World Model," AI becomes the router. This pushes human talent to the "edge" – empowering them to focus on intuition, ethics, and high-stakes decisions without waiting for alignment from above.
But there is a massive catch.
An AI cannot act as your company's intelligence if your operational context is trapped in unstructured Slack threads, siloed Google Docs, and people's heads. To act as an intelligence, a company needs a machine-readable nervous system.
This is exactly what I'm building at https://bother.now
Bother models your team's core concepts – such as goals, tasks, decisions, risks – and the connections between them.
If a company world model is the brain of the post-hierarchy enterprise, Bother is the neural network required to structure its thoughts.
You don't need to be a massive enterprise with millions of proprietary data points to work this way, you just need the right infrastructure.
The companies that win the next decade won't just use AI to write emails faster. They will use it to fundamentally rethink how they coordinate.