I suspect that the main reason people are using of "parallel" is because it was the first to grab this very nice, very obvious package name. "rush" and "gargs" and "pexec" simply does not have the same obviousness to it.
If you think asking for citations is too much (and I do), I recommend using something else. Yes, "parallel" does have some nice features, and something you might need to use an extra command or two, but it is worth it for the peace of mind, plus it respects author's wishes too.
simonkagedal•59m ago
Anyone understands why they do this?
1attice•19m ago
But why one would want to do this is beyond me -- it would, after all, be an unsavoury association.