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Apple at 50

https://www.apple.com/
57•janandonly•1h ago

Comments

jasoneckert•1h ago
It's a nice animation, but for such a significant anniversary - and from a company like Apple - I expected a lot more hoopla and content. This could indicate that there wasn't a lot of planning involved, that it wasn't a high-priority item, or that Apple had enough people with time to focus on it.

It's almost as if someone near the end of a meeting said "Oh crud, we've got to do something to acknowledge our 50th anniversary - can someone put something together, and quick?"

jgbuddy•58m ago
Agreed
compiler-devel•53m ago
Apple's acknowledged their anniversary for weeks, especially during the recent product launches like the Neo. It started back in mid March [0].

[0] https://www.apple.com/newsroom/2026/03/apple-to-celebrate-50...

ErneX•51m ago
They had a bunch of artists playing live at some Apple Stores, they even got Paul McCartney doing a concert at their HQ.
gizajob•33m ago
Wow. Few more million in the bank for Macca.
irickt•47m ago
Seems to me that they are simple saying its not important:

"At 50 years, it’s only natural to look back. But Apple has always looked forward, building tools and delivering experiences that enrich people’s lives. As we celebrate how far we’ve come, we’re inspired by where we’ll go — together."

And, no, I don't think they left it to chance.

Also there's an art video to go with the art animation.

saintfire•1h ago
This webpage performs shockingly bad on my phone for a (basically) empty page with a video.

I guess it's like their phones. Got too old, slow 'er down.

jedberg•49m ago
All the roads around the Apple Spaceship were closed yesterday, and I was surprised I didn't see any news about announcements. Apparently they just closed the roads for their 50th birthday party?
davidczech•12m ago
Paul McCartney played inside the ring yesterday.
freehorse•49m ago
This is the link to the video for future reference when the homepage changes back (assuming the url to the video may stay)

https://www.apple.com/105/media/us/home/2026/84ec8a66-d69d-4...

yalogin•45m ago
That video is underwhelming to say the least, I expected to be able to click through and navigate each product and learn about data like number of units sold, what the impact was etc…

And in general expected more too

layer8•33m ago
At least they unexpectedly released iOS and iPadOS 18.7.7 today with a DarkSword fix for people who stayed on 18 to avoid Liquid Glass.
afandian•44m ago
I see people mentioning an animation? I see only a large apple logo and some words. What else are people seeing?

(Firefox on Mac OS. Also Safari on Mac OS)

lapcat•37m ago
You won't see it if Reduced Motion is enabled in Accessibility Settings.
afandian•34m ago
Thanks, that was it. Nice to see Apple respecting my UX wishes.

On my iPhone I see a 'REW' button which plays another video, but it doesn't show on my Mac.

layer8•36m ago
Click on the “<< REW” at the bottom. Though I haven’t tried if it works on Firefox.
afandian•34m ago
No such button on my machine. Even when I disable 'reduce motion' per my other comment.

(I did try on my iPhone and the REW button is present)

layer8•30m ago
The button links to: https://www.apple.com/105/media/us/home/2026/84ec8a66-d69d-4...
gordon_freeman•39m ago
If there is one company I'd say that has made a significant (positive) difference in my life, I'd say it is Apple.
jeffbee•23m ago
If I only had to pick one I'd probably go with Monsanto.
fragmede•15m ago
3M
mojuba•20m ago
You are not alone.

15 years ago I was thinking about switching my career to a different industry altogether, just didn't know what it would be. One thing I knew was that I was so tired of building web sites and backends. Boring, repetitive, uninspiring.

Then a friend asked me to write a simple iPhone app. I had no idea what development for Apple platforms would be like...

Fast forward to 2026, I'm 57 now, still in tech, building apps for Apple platforms, still enjoying it very much.

gordon_freeman•11m ago
The durability of their products still surprises me. I still own and use iPhone 11 (still it is my first iPhone when I switched from Android). Still getting latest iOS updates and functioning very well and may last for 2 more years. What other phone could do this?
jondwillis•9m ago
I’ve had the exact opposite journey. Native apps, disillusioned and frustrated with the backwards tooling, moved on to more open platforms (web apps and backends)
01-_-•39m ago
I'd like to congratulate the company on the excellent products and services they've provided and the security they offer.
CodeWriter23•35m ago
No acknowledgment of the Apple ][ ಠ_ಠ
ChrisArchitect•30m ago
Associated Tim Cook letter (from a few weeks ago): https://www.apple.com/50-years-of-thinking-different/
fastaguy88•27m ago
Amusingly, 15 min ago, the animation did not work on my MacOS Safari (Sequoia), but it was visible on Chrome. Now (1600 UTC-4), it is animated on Safari.
armadsen•26m ago
The animation was visible on Safari when I viewed it very early this morning (10 hours ago), and again about 3 hours ago.

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