It also reduces physical fencing costs and adds the ability to herd by "moving" the virtual boundaries so that cows can be moved from pasture to pasture.
There's more on this on Landline
* https://www.thetvdb.com/series/landline/episodes/11325308
* https://www.abc.net.au/news/rural/programs/landline/2025-09-...
The RSPCA (Royal Society for the Prevention of Cruelty to Animals, Australia) is still reserving judgement on this, so far in seems that in "normal operation" animals recieve less shocking than with trad roll out electric fence lines (which are mostly a visual bright white tape cue that often are unpowered once animals "learn") .. BUT there's also a question of "how bad can this get in fail conditions".
CHARLIE BAKER: Cows learn that a sound cue and increasing beat is a warning that they're approaching a virtual boundary, and they learn to turn away from that boundary.
In the first few days of training, if they ignore that sound cue, they would get a low-energy pulse. That's significantly weaker than an electric fence, but it's enough to give meaning to that sound cue.
~ Landline S2025 E33 September 28, 2025It's pretty doable, given enough will.
Fences work, really really well. And cows are quite easy animals to herd. They have a natural tendency to just follow along with the group. You can literally move hundreds of head of cattle with about 4 people (I've done it).
There is some value in collecting biometrics and location information. But the entire "move the cow with a vibrator" thing isn't an innovation I think any rancher really wants or needs.
I just have a hard time seeing this as being something that actually solves a need. The "20% savings" seems really fishy. The majority of the labor for a herd is feeding them.
i don't doubt there's plenty of upside in agriculture/farming to be had with technology, i just no longer find it meaningful when people from this social class are trying talking about them. something is really off putting now when silicon valley types try to be authority figures on completely different industries, it's super presumptuous. think they've lost the plot quite a bit here, i dont think anyone should be interested in their ideas of the future at all. they've done enough damage. all these dudes ever needed was to go to therapy, all we need now is for them to leave us alone. the incessant need to be the guy with the big ideas these guys are constantly displaying is just so exhausting at this point. wish they'd just go buy a beach and drink liquor out of coconuts and disappear, no one needs to move fast and break things and shake cows
Are you.. mansplaining how herds work to a cow farmer, because you've read an article on HN?
Knowing the perversity of the world it’ll sell millions for unknown reasons.
(An argument that it could Defence the west would be a better one, removing herd fences could have value for wildlife).
The exceptions are the lame & sick ones, but no fancy gadget is going to bring them in; you've got to take a truck to them.
That said, when they see the whole group moving they want to join in.
On bigger open ranges you do have to count and go explore to find the two rebels that decided they wanted to be on the other side of the mountain :)
Without the fancy tech it takes about a day to gather them all up.
But you have to realize, this is a job we do once a year. Gathering the cows from the winter pasture is easy because it's a lot smaller.
This is why I said the location information could be useful. But, we used horses and anywhere the cows can go a horse can go.
> These are operations that don’t use fences.
Nope, ranchers own (or lease) the land they put their cows out to pasture on. It's all fenced.
> but the American West would have a similar issue where ranchers can run cattle on land leased from BLM.
I'm in the american west. And BLM land that is used for grazing is fenced. In fact, that's part of what you are paying for when you buy a lease from the BLM is to maintain the fence.
Livestock theft, agricultural gear theft, is a real thing in AU/NZ as I suspect it is where you work.
One advantage (but is it economic?) to GPS collars on animals is tracking and warnings should they all suddenly accelerate to road transport speeds.
There's potential for heartbeat monitoring to warn of fallen / removed collars or predator takedowns.
> this is a job we do once a year.
And these collars are principally targeted to dairy operations that move herds about on a daily basis.
> I'm in the american west. And BLM land that is used for grazing is fenced.
I'm from the Kimberley .. what's a fence?
I mean, I don't want to jinx it, but it's not really been an issue for us. The main theft we've had to deal with is feed theft and that was solved by switching from 50lbs bales to 1 ton bales.
> And these collars are principally targeted to dairy operations that move herds about on a daily basis.
Yeah, makes sense why it'd doesn't make sense to us. We didn't raise dairy cattle.
We did have a couple of dairy cows, but that was more for my family and a few members of the community. Not for any sort of actual real production. I could see how it'd be a time saver in that case as you do have to twice daily gather the cows to get milked.
But as others have pointed out these are primarily for dairy cows, which is pretty different from raising beef cattle (which is what I did).
There is a need to twice daily gather the cows to have them milked. And the pasture rotation is much more of an involved process than what we needed to deal with. We just plopped a gaint bale of hay down for the cows to munch on.
Some ranchers love these because they enable things they should do but won't.
Nz farmers will milk twice a day, early morning and afternoon. In the middle of the day the cows return to their paddock from the morning. In the evening they’re moved to a new paddock.
Grass consumption is the aim of the game. If you let cows out on a full paddock for the day they’ll partially graze and then starve themselves (relatively speaking) in the afternoon.
This is bad for milk production and also pasture quality for the next rotation.
The solution to this is to set a break, a temporary electric fence in the middle of the paddock. So, they arrive to half a paddock then in the morning the farm worker takes it down for the afternoon and sets it up in the next paddock for the night. Probably takes 30-45 minutes depending on paddock size, weather and enthusiasm of the farm hand.
x2 for 2 herds, 7 days a week for 8 months a year.
Now, my brother just draws a line on a map and it takes care of itself.
But just because it's easy if you do it daily it quickly adds up to a lot of hours.
And the small paddocks of rotation grazing take a lot of expensive wire.
jagged-chisel•1h ago
bigyabai•1h ago
Something tells me you don't acquire the largest dataset of cattle behavior with opt-in cloud analytics.
shermantanktop•1h ago
nabbed•1h ago
Given that you hear frequently (even on the front page of HN today)
- people getting locked out of their cloud accounts and then facing a Kafkaesque faceless bureaucracy
- physical products turning into bricks because the cloud account disappeared with the company's failure
I would certainly hope that a cloud account is optional.