Look at what it costs to get a work shirt (I mean, for physical labor, "blue collar", heavy chambray or something along those lines) of comparable quality & materials to what was in a Sears catalog in the 1930s or ordered by the US military in the 1940s, which in neither case could be regarded as super-fancy. You're probably looking at minimum $150.
You want a button-up shirt that isn't total shit? Over $100. On clearance.
You "can" dress in cheaper alternatives, but those are so bad that their equivalent in the 1930s effectively didn't exist as a new product. You'd be looking at second- or third-hand good (by modern standards, not necessarily anything remarkable for the time, see again those work shirts) clothes, or some simply-constructed homemade garment.
On the plus(?) side we now have clothes so cheap that even though they develop holes or split seams within months, they're not worth repairing even for fairly-poor people, which is... something.
Dressing yourself in new clothes is a lot cheaper now. Dressing yourself in the same quality of new clothes? Maybe not.
[EDIT: This goes for plenty of stuff that's not clothes, and with more-recent products to compare them to. I've learned though my wife buying toys for our kids that modern standard-tier Barbies are trash compared to the ones from the '80s, fewer points of articulation, far worse cloth for the clothes, weaker construction, and fewer pieces of clothing or other accessories included. You have to buy from "fancier" Barbie product lines that are way more expensive, or buy non-Barbie dolls that cost a lot more than a modern entry-level Barbie, to get something that's actually similar to a standard Barbie doll in the '80s. So if you look at just "what did a Barbie cost 40 years ago versus today?" you'll get a misleading idea of how those costs have changed, because the actual comp to a modern standard-tier Barbie is some terrible, cheap Barbie knock-off from the Dollar Tree or wherever, in 1986; the cost to get the same-quality product, regardless of brand, has increased a lot more than whatever the cost difference is between a basic 1986 Barbie and a basic 2026 Barbie]
Good fabric has always been and is still very expensive! We have created much cheaper alternatives but if you want the quality your predecessors had you better be prepared to look 15% of your household budget in the face. Homemade isn't even an alternative here. Most of the cost of good clothing is in the fabric and there's just no way around this.
But why? That would imply productivity in the industry hasn't risen at all. Which isn't true.
Look at televisions, for example. 1% of what they cost in 1960 and 1000x better.
(Don't @ me with "smart TVs have ads now". You know what I really mean)
Of course, this is still cheaper than it was in the 1940s. With my disposable income I could afford to buy a few $150 shirts a month. A worker of my social class in the 1940s could not.
I don't need the quality so I buy $5 Gildan shirts instead. I do buy Made in Canada cat toys for my little guy though. Different priorities.
The fact that they are being quite secretive about their outsourcing, or at least not publishing it as a restructuring plan that they lay out to customers, is a little scummy, but makes sense for private equity. Milk as many people as they can while they still trust the brand.
From a shareholder's perspective, it's working as expected. And that's the real issue. If brands took more care of not expanding too fast that they require private equity and give away their ownership of the company slowly, then with patience and customer respect, we see its a good mix. But it seems people just get greedy or something and want it all faster.
A somewhat humorous example is System76, where their US built stuff (cases, keyboards) are made with relatively thick aluminum and are surprisingly sturdy, while their laptops can be flimsy and are less ruggidly build. I think it's easier to say "good enough" when your laptop ships from clevo and you don't have a real choice in the build quality
There can be a much better form of capitalism also in the US - since this whole thread and discussion is pretty US-centric.
It's like saying lack of innovation is communism working as intended.
Stop buying so much shit in general.
A lot of the newer brands take time to learn from their experience to ramp up quality, from materials to stitching.
I was shocked that an FAO Schwarz toy sucked so much. I looked at reviews on Amazon to see if anyone else had these problems, and they had. The FAO Schwarz brand had been bought by the ThreeSixty Group in 2016. Now it's just a way to polish the image of cheap toys.
For example, Pendleton Ganado Matelassé Blanket | Belk https://share.google/0QaaEXgLnNu0EKClr
JohnFen•1h ago
b450•37m ago
lamasery•34m ago
Or you just have enough money to buy only from less-widely-known but actually-good brands and don't worry much about price. The ones that haven't started cashing in on their "high class" branding by moving down-market toward the middle class... yet.