I'm not a YouTuber or influencer. I'm an engineer by background.

In theory the easiest business to start is an agency/services based company.

Sales & Distribution is still an absolute ball ache though. I can close pretty well when I'm in the room, my issue instead I think is getting my foot in the door.

So what should I do to get to that point?

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I've reviewed and redefined my ICPs and offerings, clarified what my messaging actually is.

I'm doing cold email and learning how to do it properly but I'm not terribly convinced I will get anywhere.

I am also starting to understand content marketing, and how to leverage other people's audience (I got 4 Linkedin requests through it, but no work).

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So I ask HN, any good stuff I should read? Any YouTubers that don't make me want to bludgeon my head in?

or should I just ring these people up and kill my ego.