Nowadays, it seems to be that mobile apps have the "best metrics" for b2c software. I'd be interested to read a contemporary version of this article.
Your employer most likely has.
This reminds me of a past job working for an e-commerce company. This wasn’t a store like Amazon that “everyone” uses weekly, it was a specific pricey fashion brand. They had put out a shitty iOS app, which was just a very bare-bones wrapper around the website. But they raved about how much better the conversion rate rates were there. Nobody would listen to me about how the customers that bother downloading a specific app for shopping at a particular retailer are obviously just superfans so of course that self-selected group converts well.
So many people who should be smart based on their job titles and salaries, got the causation completely backwards!
To save you a click: It's harder to monetize desktop apps than webapps.
Lol. LMAO, even.
ok, now do this analysis for mobile apps...
The onboarding funnel: Only a concern if you're trying to grow your user base and make sales.
Conversion: Only a concern if you're charging money.
Adwords: Only a concern if, in his words, you're trying to "trounce my competitors".
Support: If you're selling your software, you kind of have to support it. Minor concern for free and open source.
Piracy: Commercial software concern only.
Analytics and Per-user behavior: Again, only commercial software seems to feel the need to spy on users and use them as A/B testing guinea pigs.
The only point I can agree with him that makes web development better is the shorter development cycles. But I would argue that this is only a "developer convenience" and doesn't really matter to users (in fact, shorter development cycles can be worse for users as their software changes rapidly like quicksand out from under them.) To me, in my open source projects, my "development cycle" ends when I push to git, and that can be done as often as I want.
KDE has analytics, they're just disabled by default (and I always turn them on in the hopes of convincing KDE to switch the defaults to the ones I like).
For some things a desktop app is required (more system access) or offers some competitive UX advantage (although this reason is shrinking all the time). Short of that user's are going to choose web 95% of the time.
Today, even the minimal steps of creating a desktop app have lost their appeal, but I like showing how I solved a problem, so my "apps" are Jupyter notebooks.
If anything, it’s my very faint hope that AI would give companies - especially non-software companies - the bandwidth to release two real native apps instead of just 2 builds of a shitty Electron app. Fat chance though, I think, not least because companies love to use their “bRaNdInG” on everything - so the native look and feel a real app gives you “for free” is a downside for the clowns that do the visual design for most companies.
Entry suggestions/completions are formally deprecated with no replacement since 2022. When I did get them working on the deprecated API there was an empty completion option that would segfault if clicked. The default behaviour didn’t hide completions on window unfocus, so my completions would hover over any other open window. There was seemingly no way to disambiguate tab vs enter events… it just sucked.
So after adding one widget I abandoned the project. It felt like the early releases of SwiftUI where you could add a list view but then would run into weird issues as soon as you tried adding stuff to it.
Similarly trying to build an app for macOS practically depends on Swift by Sundell Hacking with Swift or others to make up for Apple’s lack of documentation in many areas. For years stuff like NSColor vs Color and similar API boundaries added friction, and the native macOS SwiftUI components just never felt normal while I tried making apps.
As heavy as web libraries and electron are, at least work mostly out of the box.
I wonder whether Google, in its Don't Be Evil era, ever considered what they should do about software piracy, and what they decided.
I'd guess they would've decided to either discourage piracy, or at least not encourage it.
In the screenshot, the Google search query doesn't say anything about wanting to pirate, yet Google is suggesting piracy, a la entrapment.
(Though other history about that user may suggest a software piracy tendency, but still, Google knows what piracy seeking looks like, and they special-case all sorts of other topics.)
Is the ethics practice to wait to be sued or told by a regulator to stop doing something?
Or maybe they anticipate costs and competition for how they operate, and lobby for the regulation they want, so all they have to do is be compliant with it, and be let off the hook for lawsuits?
Tech industry culture today is pretty much finance bro culture, plus a couple decades of domain-specific conditioning for abuse.
But at the time Google started, even the newly-arrived gold rush people didn't think like that.
And the more experienced people often had been brought up in altruistic Internet culture: they wanted to bring the goodness to everyone, and were aware of some abuse threats by extrapolating from non-Internet society.
1-4. Google, find, read... this is the same for web apps. 2. Click download and wait a few seconds. Not enough time to give up because native apps are small. Heavy JS web apps might load for longer than that. 3. Click on the executable that the browser pops up in front of you. No closing the browser or looking for your downloads folder. It's right there! 3.5. You probably don't need an installer and it definitely doesn't need a multi-step wizard. Maybe a big "install" button with a smaller "advanced options". 3.6. Your installer (if you even have it) autostarts the program after finishing 4. The user uses it and is happy. 5. Some time later, the program prompts the user to pay, potentially taking them directly onto the payment form either in-app or by opening it in a browser. 6. They enter their details and pay.
That's one step more than a web app, but also a much bigger chance the user will come back to pay (you can literally send them a popup, you're a native app!).
People who focus this much on "conversion" et al are dinosaurs who deserve extinction.
ksherlock•1h ago