This is the big threat to Apple.

People say Apple is winning in AI without doing anything. I disagree. Apple is opening themselves up to an existential threat by not having SOTA models.

> Nothing CEO Carl Pei said at SXSW that apps will eventually go away.

Apps will not ever entirely go away because brands will not ever go away, which is what most popular apps are. Not ads, but brands: if someone were to exactly replicate Coca-Cola, it would not existentially replace Coca-Cola— people drink it not just for the taste but because they like the brand. In the same way we all have that one neighborhood restaurant we trust, we trust a brand.

I find this very hard to believe. I haven't seen many good AI integrations, and my understanding is that at least Microsoft is now backtracking with them. Going in the opposite direction of adding more of them, even replacing apps with them, doesn't sound like a thing that has proven demand.

How would that even work? What would it replace? Surely not TikTok or games. Email? Chats? Sports apps? Safari?

Am I missing something, is this a serious headline?

here are some iphone apps i use often:

- Spotify

- Le Monde (french news)

- Maps

- Find My

- Amazon

Anyone have a take on how these (maybe not precisely) could be "replaced by an AI agent"?