Why is a cheap mall jewelry store closing relevant to Hacker News?

Wondering why this is #2 (now #1) on the front page of HN. Doesn't seem as though they sell tech. Did the demise of Rite-Aid get noticed here last year? I doubt it.

I mean the stores are small, and in the US at least you can get a decent sampling at any Walmart or Target.

The demographic doesn't go to malls much anymore. Gone are the days of dumping preteens at the mall when school was out.

I am wondering why this is high on HN?

Perhaps a story of change and how new businesses shift existing ones? Nothing new though but still important to keep in mind.

Is the Teen Girl Squad from Homestar Runner running HN now?

TLDR: people are cost conscious and cutting out the middle man by going direct to suppliers (or more direct).

I expect management probably didn't do as well as they could have too.

While tech has definitely enabled this shift, it doesn't seem overly relevant, outside of the current doomer views (albeit, it feels, valid views!)