This does not surprise me as I have been pointing others to move ad dollars from google over the meta campaigns for most of the last year. In many markets there may still be people who can win with google ads, but it's not going to be most of the advertisers on the page, more like 1 or 2 will have success and all the others will just waste resources.
Anecdotal for sure, ymmv.
The problems with meta ads is that the rules are complex, opaque, and that's likely to just increase. I've seen businesses lose their ad account and have their fb page banned with no recovery options.
Meta is not handling the scale very well, and is likely to lose many advertising customers for life. Comparatively, google has recently announced a new system to help people understand and change ads that run into rules issues.
I myself spent hundreds of hours prepared campaigns and systems to deploy meta ads, had a set of ads run for 8 days and was perma banned from running ads.
"Our technology found your ad account doesn’t follow our Advertising Policies. As a result, our technology took action."
I must say the process was a terrible experience, no one wants to be treated like that. I still don't know why. I do know that 'support' for this is mind boggling.
They are doing outreach for small businesses? Many will try and give up with this kind of support.
Now I have a meta bulk ads generator system I created, and this is funny, an ad compliance checker system I built to help businesses create ads and run them through a checker to learn about things they may be outside the rules.
And now, I can't run ads offering to help people, and I can't run ads for other people / businesses.
Half the jobs that are sent my way have 'manage meta ads' in the requirements. Though I have been trained for it and done it, I can't ever again.
I see this turning into a situation where only agencies that have dozens of pre-created burner accounts are able to do ads for people who want to run ads but can't, which will be tons of small businesses. This will raise the cost, and for many small businesses it won't be worth it.
stevenicr•15m ago
Anecdotal for sure, ymmv.
The problems with meta ads is that the rules are complex, opaque, and that's likely to just increase. I've seen businesses lose their ad account and have their fb page banned with no recovery options.
Meta is not handling the scale very well, and is likely to lose many advertising customers for life. Comparatively, google has recently announced a new system to help people understand and change ads that run into rules issues.
I myself spent hundreds of hours prepared campaigns and systems to deploy meta ads, had a set of ads run for 8 days and was perma banned from running ads.
"Our technology found your ad account doesn’t follow our Advertising Policies. As a result, our technology took action."
I must say the process was a terrible experience, no one wants to be treated like that. I still don't know why. I do know that 'support' for this is mind boggling.
They are doing outreach for small businesses? Many will try and give up with this kind of support.
Now I have a meta bulk ads generator system I created, and this is funny, an ad compliance checker system I built to help businesses create ads and run them through a checker to learn about things they may be outside the rules.
And now, I can't run ads offering to help people, and I can't run ads for other people / businesses.
Half the jobs that are sent my way have 'manage meta ads' in the requirements. Though I have been trained for it and done it, I can't ever again.
Looking at the chat logs with the different meta systems it too seems confused about the reason. ( https://steveiscritical.com/04/eight-days-how-meta-banned-a-... )
I see this turning into a situation where only agencies that have dozens of pre-created burner accounts are able to do ads for people who want to run ads but can't, which will be tons of small businesses. This will raise the cost, and for many small businesses it won't be worth it.