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Looking for advice on reaching low-tech B2B users (craftsmen)

https://news.ycombinator.com/ask
1•FelixLepi•1h ago

Comments

FelixLepi•1h ago
Hi everyone, I'm Felix, building BatiVoice, a SaaS for craftsmen. The goal: let them generate a quote from a simple WhatsApp voice memo (we automatically pull pricing from their personal or shared catalog). They get back an editable PDF, compliant with their country's regulations. Currently I have 4 beta users (3 from my network, 1 from cold calling).

Challenge: scaling beta users on a low-tech B2B segment. Craftsmen aren't on social media, and they're skeptical of new tools.

My questions: - Any ideas on how to crack this market and onboard more beta users (the beta is fully free)? - Has anyone here cracked a similar low-tech B2B segment? If yes, how?

Especially keen to hear from founders who've sold to plumbers, electricians, or other non-tech-native B2B audiences.

Thanks! I'll share what works. Félix

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