I agree - this isn’t complicated. It seems to me that the issue arises from Apple’s “what-if-ism” - what if you get divorced, what if one of the kids grows up and stops speaking to you, what if the dog dies etc etc, a million different versions of which will get them bad press: “Apple told me to go and pick up my dead child’s cancer medication!” Hence it falls into the Steve Jobs “we say NO to a thousand good ideas before we say yes to one”.

And also living without it doesn’t really affect Apple’s bottom line. But yeah I wish I had an AI assistant in my iPhone which would text back my parents with what I’m doing today and reply to their needless updates I get since buying them smartphones.