Hey Ben. I find communication like this fairly off-putting. In so far the 80% cheaper per token (or any part of it) is something of your own making/ingenuity, by all means, do tell, but it requires comparing token cost fairly with comparable models on i.e. OpenRouter and not across different models and pretending it's the same thing.

So the pricing is 12.50/month for unlimited chat, or 60p per million tokens output/10p per million input? For use with a coding assistant it would be the latter?

Is your business plan essentially to run mid tier models on hardware in the UK?

I do see the value in this as some enterprises need local data residency, the UK energy grid realistically can't handle new multi GW xAI-style data centres, and many applications don't need frontier models (but do need more than small local ones).

why use this over openrouter?

Marketing aside, why are you using the term "UK sovereign"?

I assume UK based DCs, so why not just say that, UK based LLM inference.

Is it a DC owned/ran by HM Gov? Is that why it's sovereign?

Not a criticism, more of a critique.

Congrats on the launch. More options for consumers in this space the better!

Firstly, congrats! As a Brit this looks cool, and I'm happy to see it. I wish you every success.

Secondly: I get that 'sovereign' is probably an important sales term for your company. But this, in common with the government's 'sov/ai' fund, does not deserve to be described as sovereign. This is other countries' models served on chips designed and manufactured abroad, powered by a grid which imports 44% of its power.

Of course this isn't your company's fault. Last week I went to an event where the sovereignai.gov.uk people presented. In a very Keir Starmer way (spiritually, he wasn't there), they said in as many words 'oh but I'm sure all reasonable people would agree _really_ sovereign AI would be too hard. So let's all agree to pretend that just popping a bit more money into the AI startup ecosystem is a sovereign AI strategy'.

I'm unsure if the UK does need to be sovereign in anything; it certainly doesn't seem to want to be. But I will continue to poke fun at anything using the pompous phrase 'sovereign' for anything that isn't.

If sovereign AI is a problem you're in earnest about, I hope you go after it seriously, and fix the rest of the stack. I'll cheer you on!

HN doesn't like data sovereignty. AMERICA NUMBER ONE and all that.

what's preventing you from going to their website? op has linked directly to the documentation, so that info is not necessary expected to be there

Civo is a UK cloud provider known mostly for its low-cost Kubernetes hosting service (albeit with fairly expensive storage).

Comment from poster says they are offering Deepseek v4-Pro. Cannot find any details on website.

well, at least we know they're using their own product

When in Rome…

Classic LinkedIn copy and paste line you see on someone with "Founder, CEO and Cereal Entrepreneur" in the job description.

A trailer[1] from a decade comes to mind, even the name almost matches

[1] https://www.youtube.com/watch?v=uBBB-m9peMQ

Likewise, strange right. I live in Japan now, but even living here, I just expect all online provider pricing to be in USD.

Personal take: terribly disguised pitch to get someone to buy that way too long domain name from you.

> You could have bought languagemodels.co.uk off me and used that!

this is a joke, right?

Relax, don't do it, when you want to go to it.

It is if your country isn't in the US and (a) GDPR requires data residency in UK/EU; (b) you're concerned about capricious actions by the US govt cutting off access to US-controlled services (cloud, payments systems, etc).

I'm not sure if you are asking for hard numbers, but I would say it's definitely "a thing" for people to reduce their reliance on certain countries.

Have you heard about companies training LLMs on your data ?