People say this like it's a simple engineering problem.

No. By itself, a new hypersonic engine can't make 2-hour flights between Japan and the US a reality. We are not even close to being able to build an aircraft that can do that - we don't even have the materials for that. What seems "easier" (as in "less impossible") is a hypersonic glider design that enters a suborbital trajectory and does shuttle-like aerobraking while it glides to its destination, before reengaging propulsion prior to landing on an airstrip (because passenger planes need to be able to abort landings and do multiple attempts). Not sure how reverse thrust would work there - variable geometry rocket bells?

What would a ticket cost like? 50k? Aren't those people in their own fancy private jet with whiskey, massages and party?

The actual time to skim off IMO is all the airport procedures.

>At that elevation at Mach‑5, air around the nose and leading edges can reach temperatures exceeding 1,000 degrees Celsius (1,832°F), a challenge...

It is not the conical nose or leading edges that are the show stopper problem(s). There the shockwave generally does not touch the craft. The internal shockwaves that touch the walls of the engine ducting are. The heat loading and heat soak ability on those shockwave impingement sites will limit the duration of hypersonic travel.

Hypersonic travel through the atmosphere is easy, a problem solved in the 1950s. Be conical and carry your oxygen internally. Hypersonic travel that is air-breathing is an entirely different class of problem and I don't think it is anywhere near to being solved.

The only silver lining is that at hypersonic speeds you don't need to be propulsive for very long to get anywhere.

Cool science. But the article fails to take even a cursory stab at contextualising the plan against the economic, environmental and political backdrop - doesn’t even mention that there’s already been one failed supersonic commercial flight programme. This is as pie-in-the-sky as it gets.