Different stories shown with different treatment. With CGI, scenes zoomed out to wider shots and effects swelled even louder over lighting, intimacy, acting, etc.
Old styles didn't disappear or stop evolving entirely, of course, but the center of attention profoundly shifted and the "big" production money went with jt.
Generative AI will likely drive some kind of analogous shift in dominant film aesthetics. I don't know where, but I'm not particularly excited by it myself yet.
Most video is going to be AI in the near future. They see the writing on the wall. Their camera business line is going to sharply decline.
Having said that, for all the AI features, the big one would be setting key frames etc. with an agent, driving the general editing workflow with text,etc. I realize this is non trivial but it's certainly viable for a team of this calibre.
I think if BM added a paid for agent which helped execute their traditional video editing tools (even if it "only" supported a subset) then that's a subscription a lot of people would be willing to pay for, especially as their core tool is so generous.
Lalabadie•38m ago
I don't think their use of it is bad at all, I'm just tired.
miniman1337•32m ago
Lalabadie•25m ago
My opinion is that, for end users, if you name your feature "AI" to market it, you kind of already failed to read the room. You're writing to VCs while hoping it convinces customers.
Name what the feature does, what it gains them. Call it "smart" if you must imply some black box treatment.
Naming AI as the selling point for everything feels a lot like that Android tablet ad circa 2010:
"Your wife will love the new dual core Tegra™ chipset!"
embedding-shape•12m ago
I'd also get tired if it was "AI ala Microsoft/Google" where the goal is to get you to write forever with a chat bot somewhere else, but these features are very different from that.