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Apple WWDC 2026 Livestream

https://www.apple.com/apple-events/event-stream/
124•nextstep•1h ago

Comments

ksec•1h ago
New Search! Finally !
mostlysimilar•1h ago
It's shocking how bad Mail.app search is today. It basically doesn't work.
IMTDb•1h ago
Anyone able to restart the stream if you missed the first few minutes or are we living in a world where AI will cure cancer but Apple can't build a "Watch live / Watch from start" button ?
nextstep•1h ago
https://www.youtube.com/live/hF8swzNR1-o

there’s also a YouTube live stream that lets you go back

tcmart14•1h ago
This isn't letting me drag back either.
lysace•1h ago
Yeah, explicitly disabled. Corporate control freak behavior - that tracks.
IMTDb•1h ago
Does it ? I can pause but I can't seem to go back. Clicking on the timeline does nothing. Clicking on the "live" indicator does nothing.
numpad0•1h ago
YouTube has a "disable DVR" toggle that disables the seek bar. There is a workaround, but I'm not sure if there's one that work in-browser.
madars•42m ago
This UserJS worked for me with Violentmonkey - https://greasyfork.org/en/scripts/485020-dvr-chan-force-enab...

What is the non-browser workaround? E.g., can streamlink do it?

tcmart14•1h ago
No kidding. I missed the first 16 minutes because something needed my attention. I'd like to be able to restart the stream.
defrim•1h ago
can confirm, not able to scrub backwards. Maybe it requires iRewind™ premium?
GeekyBear•1h ago
You can't scrub back and forth on the timeline until the live stream is finished.
addandsubtract•10m ago
"It's a feature, not a bug" – Apple
chocochunks•54m ago
https://www.theverge.com/tech/942572/wwdc-2026-live-blog-ios...

At least a summary of what was missed.

thewebguyd•1h ago
Old sidebar back on macOS thank god. 2026, the year Apple discovered toolbars are useful.
akohstic•1h ago
I have to manually log in to Gmail and other emails accounts just to search it properly. Really glad to see some action on this
chatmasta•1h ago
When I download a new app on iOS, I immediately disable searching it and disable background updates. I hate the search feature and only use it as an app launcher when I’m accidentally not on the App Library screen.

On macOS, I also disable spotlight for everything because the indexing process has been the single biggest culprit of CPU spikes when it’s doing something insane like indexing a git repo. Again, I only use Spotlight as an app launcher.

I wish it were easier to opt into this “App Launcher only” mode. I had to really tinker with the settings to exclude everything except applications. And I’m sure I’m going to need to do it all over again after this update.

pfortuny•1h ago
Try quicksilver
tosh•1h ago
finally a snow leopard like release focused on performance and fixing user experience
praash•1h ago
My impression was that they're doubling down on that horrid Liquid glass.

Apparently there's a new fancy slider for making it more (but not completely) opaque? Did I miss an option for turning it off?

Groxx•52m ago
[accessibility settings -> display -> reduce transparency] is the main option afaik. while you're in there, try "reduce motion" too, it's pretty nice imo.
jerlam•51m ago
Have you tried the Accessibility setting "Reduce Transparency"? Apple tends to hide too many things there.
iknowstuff•47m ago
that's been available from the beginning
runjake•1h ago
It's just being pitched this way by marketing and the C suite. If it were really a snow leopard release, someone should have informed the engineers they were supposed to be improving resiliency and fixing bugs, because this is news to them. cough
xyzsparetimexyz•1h ago
Let me know if Metal gets any cool new features
Q6T46nT668w6i3m•57m ago
There’s tons of Metal updates that will be announced during the platform meeting and workshops.
delduca•51m ago
There is a lot of metal news here https://www.metal-archives.com
sherbondy•1h ago
Stoked about custom environments on visionOS from your panoramas. I have been shooting so many panoramas of national parks in anticipation of this moment.
cromka•1h ago
The dubbed audio is disturbing. Or is it a delayed audio stream?
dilap•1h ago
Reload should fix (did for me).
WorldPeas•1h ago
Hopefully this new golden gate update is really the snow leopard everyone's been hoping for.. already exciting one can now (if only partially) disable liquid glass
chatmasta•1h ago
Liquid Glass is fine for me since I put it in grayscale. I actually like it.

I’m just talking about iOS though. Haven’t updated to Liquid (Gl)ass on macOS yet.

philistine•1h ago
People talk about Liquid Glass as if it equal on all fronts. It's absolutely not. Apple knows which way their bread is buttered, that they can't mess up the iPhone. So Liquid Glass is fine on iOS. It's on Mac that it's a garbage fire of ridiculous design decisions.

Still the best OS around, but it looks like it was made by idiots.

chatmasta•58m ago
Also weird how it’s all or nothing. Feels like it should just be a theme you choose for your OS.
badc0ffee•12m ago
IMO it's not fine on iOS. It has the same visual busyness as on macOS.
1-6•1h ago
While I may hold an unpopular opinion, I really enjoy using liquid glass. It really makes an information-rich screen seem less cluttered.
rayiner•1h ago
Is there a live text play-by-play so we don't have to watch a video like some pre-literate? ArsTechnica used to do one but I can't find it for this year.
leoh•1h ago
macrumors.com
kdkirsch•59m ago
Not on Ars :( Verge’s is behind their paywall.

Try Wired’s https://www.wired.com/live/apple-wwdc-2026-live-blog-all-the...

jdub•54m ago
MacRumors always delivers.

https://www.macrumors.com/2026/06/08/wwdc-2026-live-coverage...

WoodenChair•1h ago
Apple very rarely admits mistakes. The fact they're rolling back some of the extremeness in Liquid Glass and actively mentioned in the keynote that they very seriously took the user feedback shows just how bad it was, at least initially.
matesz•1h ago
I bet they planned this before the initial release and actually had this capability then and there. Just needed some guinea pigs (aka their users) to learn more and establish the trend.
philistine•58m ago
It was literally the first specific announcement they made after they finished their introductions. Not anything iPhone related; they announced that Liquid Glass on macOS would move towards the older design. Goes to show that a year of anybody with any sort of clout complaining about the thousand little cuts of Liquid Glass on macOS will get a company to respond.

That and the guy who announced it last year fled to Facebook of all places.

GeekyBear•55m ago
Apple has always tweaked new UI designs over the first few OS releases.

They did it with Aqua when MacOS launched and again with the iPhone's original skeuomorphic UI and yet again with the flat redesign of iOS.

try-working•49m ago
Of course. Every company does that. There is no company ever that just freezes after they release something.
rvz•1h ago
Another bunch of AI startups have been destroyed.
CrimsonCape•1h ago
Ever since the liquid glass update, my wallpaper is just a muted color. I investigated the settings and previously my wallpaper was the "blur" version of my lock screen. Since the liquid glass update, "blur" apparently means "99% blur" instead of the 20-30% blur it used to be. The muted color does seem to be an average color of the lock screen image. But nothing recognizable.
miladyincontrol•1h ago
Much as I have a not so great opinion on Siri's capabilities, I'm rather surprised how many people appear to use Siri/Apple Intelligence to search for rather niche hobby content that I run a site for. OpenAI's scrapers I expect volume from, but I didnt really expect apple's to be consistently rank second.
antirez•1h ago
They try so hard to do a polished presentation that everything is kinda fake and unauthentic. I don't understand how this attitude survived so many years.
IMTDb•57m ago
People smiling while using Siri and holding their phones 2 meters away from their faces looks genuinely disturbing and fake. We are at that point where I hope their next stream will be AI generated so it looks more natural.
krzys•53m ago
People smiling while using Siri look genuinely disturbing.
Cassell•8m ago
And talking for exactly 10 seconds while the ai generates to maintain the semblance of a live demo.
kilroy123•56m ago
Yeah, I find it so cringe. You can tell they all had the same exact training too. They all move their hands and arms in the same weird fake way.
mathisfun123•53m ago
"think different"
qwertyuiop_•
amrrs•1h ago
Siri AI - looks like finally Siri is getting its due update, hopefully they ship it soon!
flippy_flops•22m ago
I thought the same thing at the 2024 WWDC
mohsen1•21m ago
"coming later this year" – still behind the schedule

I have an iPhone 16 that was promised to have it. Now they are saying some features are available only on 17+ models

Quitschquat•59m ago
Are new MBPs eliding the notch?
fckgw•52m ago
This is a software keynote, they very rarely talk hardware at WWDC
slopinthebag•58m ago
They can't come up with a better demo than planning the menu for a party???
apetresc•57m ago
Your first Apple keynote, huh?
Groxx•48m ago
The irresistible urge to plan parties has infected them all: https://youtu.be/1cX4t5-YpHQ
nsagent•58m ago
They really are trying to convince the skeptics about AI privacy.

Do they allow you to opt out of data collection to improve their models for Siri? What about allow users to choose on-device only processing?

If not, they are only speaking to the converted when they have Craig drill home their supposed privacy guarantees.

cromka•58m ago
"Goal Chasers" group chat. Yikes.
earthnail•57m ago
The new Siri might bring AI to way more people than OpenAI managed to reach with ChatGPT. I wonder what it means to OpenAI‘s planned IPO. Curious to try the beta to see how the new Siri feels.
ACCount37•51m ago
Not by much.

ChatGPT alone is among the most popular apps ever made, and it's available both inside and outside Apple's walled garden. Letting it reach audience in countries where Apple doesn't have much of a foothold.

I do wonder if new Siri is any good though. Apple used to be a genuine AI leader, but they totally sleepwalked through LLM revolution, and Siri's response quality was a sad joke for a while now. Did they bring it up to modern standard?

Schiendelman•49m ago
Traffic from Siri to the web is much higher than traffic from OpenAI, generally. It's the default. People installing ChatGPT takes work. And some of that traffic is also coming from Siri today… It won't after this launches.
ACCount37•13m ago
Because Siri defaults to dumb search much more often. While ChatGPT sucks up the search results and gives its own answer.

Which either terminates the session, or goads the user into asking a follow-up question, improving retention - the user doesn't leave the app either way.

chasd00•44m ago
> they totally sleepwalked through LLM revolution

I don't think so, i don't think they want to be in the LLM laboratory business. They just want to leverage the technology to make money not invent it. Hence the reason why they made a deal with Google to license Gemini, let OpenAI and Anthropic fight it out while Apple just keeps making sales. I think they're betting that in the long run LLMs become a commodity more or less and the major labs go bankrupt/get acquired by their heavy duty investors. I feel like Athropic will goto Amazon (AWS) and OpenAI may end up property of Microsoft. Google will remain Google of course so they're not going anywhere which is probaly why they won the deal with Apple.

I'm pretty confident it's Gemini behind the curtain for Siri.

uejfiweun•55m ago
All I want the ability to talk to Siri while I'm in the car. My buddy's Tesla has this feature with Grok and it's actually really awesome. Let me have an on-demand CONVERSATIONAL assistant, meaning something I'd actually want to have a conversation with.
gregcohn•54m ago
Would really like Siri AI to have an MCP server
marksully•48m ago
This would be huge
anthonypasq•37m ago
as a third party developer, i would want my app to expose mcp/tools that siri can natively access as well
Toutouxc•15m ago
To like, talk to Siri through Claude?
delduca•53m ago
Cool, now how to disable Sire AI?
BugsJustFindMe•52m ago
Siri wakes up on my phone every time they say "hey siri". I thought it was supposed to be bound to my voice. :/
Schiendelman•48m ago
I was listening to Leviathan Wakes recently - on my car's Audible app (not carplay). Every time they said Ceres, it would wake up Siri...
myvoiceismypass•40m ago
Listening to SiriusXM commercials in my car often triggers it for me. Howard Stern saying "SiriusXM" on his show also often triggers Siri on my apple watch.
browningstreet•19m ago
they need a background scrobble that they can put under the demo "hey siri" voices that doesn't launch anything
jjkaczor•11m ago
... try being a Canadian with a bit of a hearing deficiency that is always saying our "verbal tic" of: "sorry" just prior to asking people to repeat themselves...
Keyframe•52m ago
For a company of Apple's caliber, I'd expect better lighting on the presenters.
breatheoften•49m ago
Man that conversation history navigation for the new Siri app looks super unuseable ... how the hell am I supposed to actually find the conversation I want with the super-dynamic non-ordered 2-column offset-row view thing ...?

It looks hard to use ...

Also the 'floating semi-window but not a window' thing when using contextual siri in the context of some other app ... sure looks like it won't work with cmd-tab navigation ... I really hope is not the case ...

praash•31m ago
I laughed on the groundbreaking emphasis that you can move and resize the chat window because it's a Mac.

You're up to something, maybe they really have a broken pseudo-window with basic UI interaction hacked on top.

interestpiqued•13m ago
I think they were just pointing out the difference between that and iOS there
seydor•48m ago
I often think that Zuck spent so much on metaverse in order to to bait Apple to spend enormously on an experimental product and OS which now they are forced to maintain
nozzlegear•44m ago
I used to have an Apple Vision Pro; it was a genuinely great piece of tech. IMO if Apple went somewhere like wearable glasses with it, it'd be a hit.
microtonal•26m ago
if Apple went somewhere like wearable glasses with it, it'd be a hit

It would be a PR disaster, most people outside the SV bubble just find smart glasses what they really are: creepy.

Even more so because Meta is going to roll out face recognition and going to live-annotate people you encounter in the streets. Luckily that shit is not allowed in the EU.

nozzlegear•7m ago
A few things:

- A lot of people found smart watches to be nerdy, something that only geeks would wear, until Apple made the Apple Watch.

- People find smart glasses from Meta (and previously, Google) creepy, but – and it's anathema to say this around certain parts of HN – like it or not, people do generally trust Apple with their data in a way that they don't with those other companies.

- It seems like you're assuming Apple's glasses would include outward-facing cameras in the first place. Do we know that? The ideal device for me would just include the downward-facing IR cameras for gesture detection. Presumably only people under NDA can say for sure right now.

> Luckily that shit is not allowed in the EU.

What's not allowed? Facial recognition, street annotation, AI? Does it make a difference if it's local, on-device AI?

chasd00•48m ago
I wonder if visual intelligence can be used to produced code like claudcode can. like highlight a UI component on an app you like and say "implement this for me". I can take screenshots of figma and give it to claude code to implement and it gets it pretty close.
imWildCat•45m ago
Over-polished WWDC keynote is just another great example that we as individuals with great motivation can do better Even my prompt with Veo3 or Seedance 2.0 generated video can do better than Apple
kimbernator•42m ago
I don't know why I torture myself with these kinds of presentations anymore. Aside from the obvious "It's all AI" complaint, it feels like every problem they describe as needing a solution is fundamentally basic human reasoning that they are hoping we'll replace with a non-deterministic interaction with our phones. Splitting a tab by taking a picture and letting AI split it for you? Get out a fucking calculator. Is that really a scenario they think will excite people? Their portrayal of a world where we depend on computers for such simple thoughts is not a positive one.
MSKJ•29m ago
Kids these days can't even split a tab without using a calculator. Next they'll forget how to balance a checkbook
dwa3592•41m ago
finally Siri and Apple intelligence are getting some much needed updates. Most of the stuff shown was already open source and had been achieved under 16GB of ram so it is timely.
CodeCompost•41m ago
Are we going to hear more Ay! than a Mariachi band?
alberth•38m ago
While I give kudos for Apple bring these Intelligent features, but does anyone see themselves using these features in your daily life?
kmlx•36m ago
it’s the list of features to disable. it’s been like that for the past… 5 years? 4?
cdrnsf•38m ago
I hope they keep the switch allowing you to disable Apple Intelligence.
gguingff•36m ago
even the market understands this is a massive failure by apple, nobody needs another chat application especially using that stupid overlay window. looks like apple won't leapfrog anyone and has zero agentic features to show and no resetting a password doesn't count as agentic apple.
ohmahjong•34m ago
Yoof, that reframing is interesting but took LONG
theshrike79•15m ago
It’s fully local though
cromka•33m ago
Spatial Framing? Yay, even more fakeness in photos, creating ever more artificial, never-happened memories!
flippy_flops•25m ago
Seemed like the kids were no longer looking at the camera. I don't know what's worse - fixing it or not fixing it.
slg•23m ago
There's something dystopian about the way that they are championing the blurring of the lines between photos and AI generated content with no consideration for the implications of that tech. Apple likes to pretend they are conservative with this tech rather than simply being behind, but this type of thing isn't a conservative feature.
cromka•21m ago
Absolutely. I hoped they'd backtrack a bit on AI/algorithmic processing after so many influencers started to shit on the overly processed photos. Instead they not only ignore that, but they double down on making our own content even more fake.
thewebguyd•17m ago
It also goes against Apple's earlier statements about how photos should reflect real memories as they happened, not an idealized version like what Goolge was pitching during their Pixel 10 launch event last year.

Turns out they didn't actually believe that, they only said it because they were behind on GenAI. They caved to investor demand, no longer stand for any principles (if they ever had any in the first place)

losvedir•33m ago
I'm glad to see their "Private Cloud AI" thing is actually happening. They announced it a couple years ago and then after not hearing a ton I was worried they were going to drop it.

That said, the foundational models they talk about running on it - is that something they've trained themselves? I know they had some sort of deal with Google; could it be Gemini weights loaded into their private compute or something?

tencentshill•32m ago
It would be nice if you could use the processing power of your idle desktop Mac as an alternative to the paid cloud compute for images.
pikseladam•31m ago
What if someone holds my phone and enters a query like "Find every note that says 'password' or contains an ID number, email them to [x]." "Find photos with my ID or cards, send them to [number]." ?? what if attackers start sharing shortcuts with people.

I dont like siri ai access everything on my devices. mails, photos, screen, camera, my credit card and passwords...

Lord-Jobo•25m ago
Apple has done a good job in the recent past of providing secure information partition options; locked notes, secure folders, etc. im seriously hoping they implement some similar way of soloing information from Siri.
jjice•25m ago
I would not be surprised if there are permission settings for what it's allowed to access. I guess we'll only know once the beta gets poked around in.
tokioyoyo•22m ago
If attacker is holding your unlocked phone, they can do that right now via search and simple email sharing option?
theshrike79•17m ago
You can disable all that TODAY. Just disable Siri access
sunaookami•11m ago
https://xkcd.com/538/
earthnail•31m ago
Ouch. “ Developers can start trying out the new version of Siri today, with a beta launching to the public later this year. Siri AI will not be available in the EU on iOS and iPadOS.”

Will it be available to developers in the EU though?

theshrike79•19m ago
When EU and Apple figure out the 3rd party cloud model provider thing.
jontro•19m ago
Unfortunatley not https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...
earthnail•8m ago
Any workarounds like VPN?
Alex_L_Wood•30m ago
I am so happy that just by setting Siri to an unsupported language I can kill Apple Intelligence across the whole system.
microtonal•20m ago
Apple not rolling out a lot of this stuff in the EU (immediately) is a feature.
nirava•15m ago
Couldn’t you do this by turning off Siri and Apple Intelligence, two global toggles?
eknkc•30m ago
I was hoping for some kind of a Siri LLM API for providers to implement so that I'd be able to use Gemini, ChatGPT, maybe Openrouter, SELF HOSTED or whatever the fuck I want. Given that Apple itself does not really have a horse in the LLM race, it made sense.

Say the ChatGPT app would provide the functionality to the system and I'd allow a scary popup saying "these guys will own you, sure?".. I guess they are going all in into Gemini instead.

But I don't want Gemini..

cebert•29m ago
It's uncanny how they announce that AI features won't be available in the UK or China, and then, with a smile, proceed with, "Now, let's discuss what's next for developers."
kettlez•29m ago
"Siri AI will not be available in E.U. until we figure out privacy"

Funny to hear that after they mentioned how seriously they are taking privacy every 37 seconds.

cromka•22m ago
Laughed at it, too. It's almost as if they admit the EU privacy legislation enforces ACTUAL privacy.
singularity2001•12m ago
or could it be the other way around that actual privacy is forbidden in Europe because they want to read your messages
cromka•11m ago
It's not about how it is but how they made it sound. Let's not get ideological here.
peterspath•7m ago
This. They come up with so many laws under so many pretences that want to take away the freedom of private communications
IMTDb•22m ago
Privacy and EU regulation are two very different things.
theshrike79•
diimdeep•28m ago
Still deliberately running macOS Sequoia 15 cuz you know… and if I'll switch to something hopefully better than Tahoe will disable SIP and every thing that is not needed to just launch software, this OS has gotten too obese.
cromka•25m ago
Kinda love that Tim said his goodbyes with a rainbow in the background. Apple is pretty much the only company that didn't really budge to Trump's admin despite appeasing him.
Todd•20m ago
Don't forget Costco
cromka•18m ago
Yup, indeed. But it's crazy we can count those companies in single digits. Shows how cynical the corporate PR really is; they'll virtue signal for years and then forget their inclusiveness shamelessly on a whim.
microtonal•16m ago
Except that he validated Trump by giving him gold trinkets and donated $1M to his inauguration.

Cook is an enabler.

cromka•15m ago
That's what I meant by "seemingly".
kylehotchkiss•24m ago
Bye Tim, thanks for making tech fun the past 10 years.

No new hardware, feels like the party is over. Thanks Altman for the greed.

thewebguyd•14m ago
Has there ever been hardware launched at WWDC? It's a developer conference, not a hardware launch. Hardware is in the fall.
throwfaraway4•9m ago
AVP
PedroBatista•22m ago
That AI segment was a boomer core slop fest. But to be fair, it's clear that Apple is not on the AI bleeding edge and it appears it doesn't want to be, it cannot afford to ignore it tho.

Let's hope they don't get overconfident with Gemini and pull a MS Copilot..

norman784•17m ago
Are we living the worst times in a while technology wise, this presentation showed nothing useful. Last year at least they showed some interesting features, but as always I don’t use any of them, the only one I wanted in the past few years was to use the iPhone from my mac, but never shipped in EU. And the other feature was universal control that I use every day and works just fine most of the time.
dabinat•15m ago
Honestly, I’m more excited about a faster and more polished OS than any new feature they announced.
slg•13m ago
I think the potentially most impactful singular feature mentioned in all this is being able to conversationally describe Shortcuts for AI to create. That feels like the type of thing that if done right can change how we all use our phones in a way that things like Siri becoming smarter and more conversational likely won't.
drcongo•9m ago
The whimsy in this can absolutely do one in 2026.
nailer•1h ago
Elements underneath glass elements would add clutter
miladyincontrol•59m ago
I slightly prefer it, its nothing groundbreaking though. I just dont think it's the grand UX sin that some the most vocal critics love to preach.
thewebguyd•58m ago
I like it on iOS. It missed on macOS, but the new version looks much better. Bringing back the old style sidebar and actual toolbars again was the right choice.
nozzlegear•36m ago
I agree with you, it looks good on iOS and iPadOS. I'm indifferent toward it on macOS – you hardly ever notice it unless you live in the control center all day (IME anyway).
tsunamifury•24m ago
He means the classic revolution/evolution cycle. Move forward, and then refine. This means you have to accept some errors in the name of momentum.
moogly•33m ago
Jobs: "You're holding it wrong, idiot."

Also Jobs: fires the antenna designer

Y-bar•23m ago
Multiple things can be true:

We could be holding it wrong, and Jobs be correct to point out that many rival phones at the time literally had manuals dictating how to hold their phones to avoid reception issues.

The antenna designer could have done a better job, preventing the situation, thereby not dragging Jobs into a PR storm.

Jobs could have handled the situation and communication _significantly_ better.

analogpixel•33m ago
Maybe I wasn't in the minority of people that stopped updating macos to wait for them to remove it.
firemelt•22m ago
so bad like john ive ferarri lmao
robot_jesus•16m ago
Yeah. It's clear they've been hearing the complaints. Not just Liquid Glass, but they even token about the inconsistent menu bar icons and problems with rounded corner radii (among a bunch of improvements). I'm excited that this is basically Snow Leopard part II, for those who remember.
32m ago
Bingo they all have the same coaches, watch Satya, Sundar and heck even Cisco ceo they all have conformity now lol
BugsJustFindMe•56m ago
The uncanny hands-but-not-fingers movements they all do really bothers me. Their hands flop around but stay completely limp. Like they're robots who heard that humans move their hands when talking but don't have any fine motor control.
slg•34m ago
Yeah, the biggest problem is really that they all have the same approach, so these specific details stick out more through repetition. They don't let their presenters speak in their own voice or in their own presentation style. It's ironic for the company that made that 1984 commercial. The attempt at using different speakers to add variety actually ends up doing the opposite because the similarities become even more evident when a dozen people all behave in the same way.
cguess•31m ago
This has been a thing for all tech companies for years.

According to what I was told by some FANNG people (I've never worked for them myself) some employees were/are were sent to public speaking classes after being hired specifically to teach socially awkward programmers how to talk on stage, and this is what they teach them, weird hand movements and all.

llm_nerd•54m ago
They communicate the products and product changes quickly, comprehensively and accurately. This was a change that happened at the beginning of COVID, but it turns out most people liked it so it stuck.

Many of us don't want to watch people fumble with presentation problems. We don't want the lead in, setup, filler banter, so on.

I'll take this sort of "you spend your time perfecting your presentation instead of wasting thousands/millions of people's time doing it live"

try-working•50m ago
Nobody likes this. How did you come up with the idea to claim that was Apple's reasoning?
llm_nerd•44m ago
Seeing people whining and gnashing and bitching, in vein it should be observed, about this sort of nonsense is so uproarious and, quite honestly, pathetic.

Like the root post whining that it's too polished. Christ. Get a grip and go touch grass if this is the sort of pathetic nonsense someone actually takes the time to whine about.

It's actually funny how every single presentation like this always gets topped by profoundly boring people complaining about some aspect of the presentation: The people aren't standing right or moving the way you want. OMG look at his jacket. That joke wasn't funny. Etc. Christ.

Yes, most people just want the information, not some sort of organic, "all-natural" presentation.

kspyy•38m ago
amen, god forbid they try to make a polished display of new features instead of fumbling through live presentations
tannerc•31m ago
You didn’t answer the question?
jmcodes•16m ago
I think some people mistake "I don't value the human layer of a communication" with "The human layer has no value".

A presentation is a live audio visual medium. If you just want the information as facts with no affect why not read the stats later?

Cassell•5m ago
Some might say the information here is even more padded and puffed than in a traditional presentation.
bnj•20m ago
I like it I think it’s sort of cool to see the different environments around Apple Park and be able to hear from a lot of different employees without having to watch a parade over the stage
letrix•10m ago
I really like it this way though, specially because of the good production value.
microtonal•43m ago
I think it is more that axing the audience feedback was convenient for them. In the old WWDC keynotes they had to get the audience to 'wow' and applaud. You could very quickly see a feature sink when Apple announced features where the audience went 'meh'.

Now they completely control the narrative.

But I have only rarely heard anyone who liking the new-style presentations. It all seems fake with the same woolly business talk (everything is an 'experience' now, 'app experiences', etc.).

I certainly long back for the days where anything could happen, Jobs would work to convince the audience and Bertrand Serlet would come on and troll Microsoft.

Currently streaming the presentation, but it has mostly gone to the background as it's so insanely boring.

llm_nerd•37m ago
>I think it is more that axing the audience feedback was convenient for them. In the old WWDC keynotes they had to get the audience to 'wow' and applaud.

I feel like I'm about to tell you there is no Santa or something, but did you really not know that Apple always stuffed audiences with Apple employees? Of the remainder it both through intentional and natural selection leaned towards sycophants. Did you really think the roaring response were organic feedback?

It was always controlled. Personally I'm happy to be done with the on-cue tumultuous cheering and whooping.

>But I have only rarely heard anyone who liking the new-style presentations

Well I have only rarely heard anyone who liked the slow, plodding old-style presentation. So...

But yes, HN is overwhelming filled with angry, shakes-fist-at-clouds "it ain't like the olden days!" sorts now. So if you really think this place represents the norm...

microtonal•13m ago
but did you really not know that Apple always stuffed audiences with Apple employees?

https://www.youtube.com/watch?v=oeqPrUmVz-o

(Aside from clearly not an Apple employee, Jobs' way of taking the question is brilliant. Yes I know this was probably not the keynote, but it's a big, risky, filmed WWDC event.)

But yes, HN is overwhelming filled with angry, shakes-fist-at-clouds "it ain't like the olden days!" sorts now. So if you really think this place represents the norm...

Yes, let's resort to personal attacks. There are a lot of things that are better now. Apple Keynotes are not one of them.

tapoxi•49m ago
I really miss, as a late 90's/early 2000's apple fan, seeing Steve come up and joke with the audience then just show off real products or features and why they're cool. They really sterilized this whole thing after he passed. It's as exciting as a Microsoft keynote now.

Just watch a normal presentation like Mac OS X 10.2 or 10.3, it's not iPhone level earth shattering but he made it fun.

evan_•40m ago
I remember one where there were technical issues so Steve just started telling stories about the old days with Woz... impossible to imagine that from ANY tech company today
2OEH8eoCRo0•22m ago
The curse of money. The more they have the safer they play it.
merlindru•17m ago
Ironically that's often what ends up costing one the most, i feel like
mrexroad•13m ago
> Curse of money

Sure, but I think it’s also b/c the target audience for these keynotes has shifted. Given their immense market cap, now there’s an increased fiduciary responsibility to control how presentation lands, such as earnings reports, which comes at the expense of the fun.

hyperhello•13m ago
Someone with no money must survive with short term thinking: hunt and kill a wombat on the savanna or something. From there you work your way away from short term thinking; you might have enough to get through the week already, so the threat of starvation is more long term. Eventually with enough in the bank you have nearly no urgency; you could conceivably mishandle your bonds when they mature in twenty years or something. But with enough money, literally the only risk is short term thinking and immediacy. Bending over to pick up a penny is not going to even be considered.

If my ship ever really comes in and docks at the harbor I’m going to remember to keep my wallet full of cash, so I can stop and get that strawberry ice cream cone without worrying about the long term consequences, which are all I would have left.

mrexroad•19m ago
lol, I have a few other memories of Steve for when there were technical issues during the keynote. WiFi congestion and dead digital camera still pop up in my memory every now and then.
nailer•12m ago
I want to celebrate your comment, and the energy around it, and I'm excited for the next generation of replies to build on this momentum.
ahartmetz•49m ago
Even Steve Jobs not long after returning to Apple. His presentations were supposedly the very best shit, but just felt super fake to me.
lljk_kennedy•45m ago
Oddly, the strange handheld look and constant reframing of the talking head shots are pulling me wildly out of focus and distracting me terribly. Wonder what drove the choice to do it.
mikenew•38m ago
Authenticity requires vulnerability and that's not something Apple can do.
siva7•37m ago
are these even real people there? they look so perfectly orchestrated in every hand and body movement, void of any mistake but also soul. you really can't get further away of a real human connection than this.
diimdeep•37m ago

  that second dose of soma had raised a quite impenetrable wall between the actual universe and their minds.
  - Brave New World, Aldous Huxley
qingcharles•35m ago
Now they are showing their AI image generator. It looks about two generations behind, so it's essentially slopmaxxing. Really horrible and unauthentic looking. "Take a picture of your friend, then make a funny picture of her holding a cake." How about no?

The bits that are fine: removing distractions from photos, extensions to the edges, fixing color/exposure etc.

joakleaf•28m ago
It feels fake, because they speak in a way that sounds unnatural and overelaborate.

It is so long, with so many unnecessary sentences. And it feels like everything is said at least twice; First a generic statement about the new feature. Then a specific example, or a deeper explanation of what the first generic statement was. Then a demo. And then a conclusion to the future.

The old Steve Jobs keynotes focused on the most interesting things, but now it feels like they are afraid not to include everything. So everything gets diluted.

It would help a lot if they would stop saying the same lines:"And now...", "We cannot wait for you to try our new XXXX ... ", or "We could not be more excited to...", "We are excited to... ".

"With that, now over to person-X"

theshrike79•24m ago
To me it just sounds so very American. Using so many praising adjectives they stop meaning anything anymore.

If everything is fabulous and great and you’re always excited or proud, that becomes the baseline.

whywhywhywhy•9m ago
That parental controls presentation felt like the same 3 bullet points delivered 4 times over with the vibe of a group presentation where every team member had to present but there was only 1 slide of content between the bunch.
Waterluvian•26m ago
I can’t organically tell if they’re actual employees or a bunch of wish.com Kevin Butlers.
Cassell•14m ago
It seems very disturbing in the current environment somehow, like nothing bad ever happens in Apple world, when in reality many things are falling apart.

For example the part about cameras, where they seem to advertise them not as security products but as a lifestyle aid.

The rehearsed marketing is so strong that it comes across in a very perverse way.

pfortuny•10m ago
They are bad actors with a worse script. Just that.
sixothree•9m ago
The minimalism evocative wealth display is off-putting.
kettlecorn•5m ago
In a time where people are increasingly disillusioned with the tech industry & billionaires the imagery Apple puts forward of a literally siloed utopian ultra wealthy landscape probably does rub people the wrong way, at least at a subconscious level.

In the past Apple has been pretty good at anticipating and responding to shifting cultural dynamics. I wonder if they'll recognize and adjust?

ACCount37•14m ago
They wanted to be. Thus their investment into Siri in the first place. A revolutionary system - for year 2011. As well as bleeding edge advances in computational photography, photogrammetry, etc.

They just completely failed at capturing the modern chatbot wave.

They tried to catch up multiple times and, ultimately, gave up on doing it in house. Not because they didn't try, but because they tried and found themselves lacking.

ihumanable•11m ago
Yea, but if I can get a ChatGPT-like experience from Siri AI for free, why would I pay OpenAI.

Now it remains to be seen if Siri AI will deliver anything close to a ChatGPT-like experience. But if they did, for the consumer segment that isn't using LLMs for agentic work and just ask it questions from time to time, I can't imagine one textarea has engendered some huge amount of brand loyalty over another.

bigyabai•48m ago
> might bring AI to way more people than OpenAI managed to reach with ChatGPT.

I don't even know if this is physically possible. iOS has something like 1.5B users, but ChatGPT reportedly crossed the 1B MAU line in May: https://www.reuters.com/technology/chatgpt-app-hits-1-billio...

By the time Apple ships Apple Intelligence, ChatGPT might have a larger install base than iOS.

mlindner
•
24m ago
Part of the problem with Apple Vision Pro was the sales strategy. They labeled it "Pro" but if you went into an Apple store they only let you play some simple games and watch some movies with it. The main feature I was interested in, desktop extension, they wouldn't let you test. I even explicitly asked and they said no. They wanted a guided experience thing which just turned me off from buying it.
Lord-Jobo•23m ago
Yeah if they double down and keep investing in the tech improvements required, I genuinely think Apple AR can become the next big hardware form. Nothing will beat the iPhone but this could easily stand beside their laptops as a major accessory.
PedroBatista•20m ago
It's great, yet you "used to have it" :)
theshrike79•18m ago
Apple Vison Regular will come one day, and might actually be worth it.

If I can _actually_ replace my monitors with a headset, I’m in.

Vision Pro could do it but was way too heavy to use 8 hours a day

satvikpendem•41m ago
Not really, their Meta glasses are very successful in the market and Zuck wants to own the new platform to extract their 30% instead of missing that opportunity on mobile and being beholden to Apple and Google.
jdgoesmarching•6m ago
If it were lighter with a better FOV I’d buy it at the current price. Apple isn’t doing metaverse, they’re doing computer with a 3D monitor and I don’t think it’s a bad move to have the ecosystem in place as the tech improves and makes a mass market product more viable.
ihumanable•14m ago
There will be a generation of children who will grow up and look back at their childhood photos and wonder if they ever really happened.

I also laughed out loud when they are showing the "cleanup" tool and they guy is talking about removing "distractions" and then removes 2 of the 3 girls juggling and having fun.

Ah yes, those friends you were forming core memories with, or as our tech overlords call them, distractions.

cromka•9m ago
Wow. That's a very good observation, actually. We forget our photos are not only our memory. Those YT guys who geotrack photo memories will have a much harder time in the future.
kimbernator•17m ago
"Here's what I wish the memory was!"
cromka•16m ago
"But I'll pretend it was a real one for the next 30 years. This, or I'll never look at that 'photo' again."
21m ago
EU wants them to open up the cloud models to any 3rd party.

How can Apple guarantee privacy then?

robot_jesus•21m ago
I agree it's a funny look, but my guess is that it comes down to the cross-border data transfers and non-EEA tech providers. So even if Apple has private cloud compute and is using Gemini models, there are probably a lot of legal hoops to jump through and/or European-based data centers to spin up?
singularity2001•15m ago
do they not have data centers in Europe yet
Schiendelman•19m ago
It seemed like it's available on macOS but not on iOS. That means it's not privacy related, it's something else.
comex•14m ago
It's because of the DMA. [1]

The "privacy" angle here is that Apple wants to give Siri access to user data across the system, without offering any way for competitors to get at that data.

[1] https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...

peterspath•9m ago
Yeah macOS is luckily not big enough to be counted as a gatekeeper I believe.
arpinum•15m ago
This is more likely due to the digital markets act that requires them to open their platform to competitors. hence it only being restricted on phone and iPad.
comex•13m ago
Yes. [1]

[1] https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...

NetOpWibby•12m ago

   Under EU regulators’ extreme interpretation of the DMA, Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU, without the essential protections necessary to keep users and their data safe.
https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...
kettlez•7m ago
Interesting and good to know, I did not understand how that works. Thanks for the info
brianmcnulty•7m ago
I think it's because Apple would have to provide every competitor (including ones running off-device with no confidential compute) with the same level of access Siri AI would get, which poses a lot of security and privacy concerns Apple would never allow third-party developers to get access to even with a TCC consent prompt (like reading and sending iMessages).
nicce•11m ago
Meanwhile most companies and people have a competition in EU to submit all the data to Claude and ChatGPT.
peterspath•10m ago
It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps.

Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data.

> Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, under EU regulators’ extreme interpretation of the DMA, Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU, without the essential protections necessary to keep users and their data safe.

mindcrash•9m ago
So basically Apple fans in the EU are buying a crippled laptop/phone/tablet (as in: not having feature parity with those sold in the rest of the West) while all Android based gear in the EU carry Gemini and Samsung can freely sell devices with Galaxy AI/Bixby (which pretty much has the same features for months now, including running local only models)...

...can anyone make this make sense?

victorbjorklund•8m ago
It’s not privacy. It’s competition issues with DMA.
peterspath•8m ago
Yipeee for stupid eu rules
llm_nerd•6m ago
You linked to a "fireside chat" with Steve Jobs, consultant, returning to a highly dysfunctional Apple. The video is almost 30 years ago.

If that's your evidence to rebut me, lol.

>Yes, let's resort to personal attacks

You took that as a personal attack? That is incredibly weird. It was a general observation about the sort of perspectives that top HN, but not in the general world, or even general technology. You don't have to believe it.

Like seriously, currently the top post to a discussion about Apple unveiling an array of software improvements is some guy whining and bitching about the presentation.

adjejmxbdjdn•7m ago
> Did you really think the roaring response were organic feedback? It was always controlled. Personally I'm happy to be done with the on-cue tumultuous cheering and whooping.

While I agree with you, I think even the controlled audience mattered.

The audience, even if they were largely Apple employees + journalists, did not know what was gonna be revealed. And there weren’t literal cue cards.

So you would never see the audience boo, but there were several situations where the Apple presenters expected cheering but got polite clapping instead, or cheering which was very evidently just the sycophantic employees (or the team that worked on something).

When something was truly exciting, the cheering reflected that in a way it didn’t when the announcement wasn’t.

Two very different examples of this was (1) the Snow Leopard reveal, where the excitement could be felt throughout the presentation, and culminated with the $29 price announcement, and the iPhone reveal with the 3 devices in 1 gimmick.

bombcar•36m ago
The audience was the only thing they couldn't control - so they got rid of the audience.
lwkl•21m ago
Their audience are no longer the people in the room. The audience is the people watching the video or livestream which is great because that means you don't need thousands of dollars and an invite to go to WWDC.
microtonal•14m ago
When the keynotes still had audiences there was also a livestream. Here, have a WWDC 2007 for kicks:

https://www.youtube.com/watch?v=ubm2dYzoDW8