This article asserts a pretty strong, contrarian thesis... and then fails to dive into it whatsoever. The "evidence" consists of one paragraph of random insults towards major tech CEOs. I have to say, I found it to be a complete waste of time with zero useful insight to provide.

The revisionism about Apple is fascinating. "Apple is sitting out AI", "Apple is smart to see through the hype"

This is the same company that got caught pants down by making iPhone 15 "built ground up for Apple Intelligence". They breathlessly touted their superiority, and when they failed to deliver, tucked their tail behind the legs and went to their rival / frenemy Google for their model.

So nope, Apple isnt sitting this out. Apple is scared, and very much so. You're seeing the valiant fight of a dying giant.

> If God exists, the only coherent response is to reorganize your entire life around that fact, as priests do

I'm an atheist myself, but this feels like it's merely channeling how many atheists ourselves see the world - a need to act according to logical consistency - and most religious people see things much differently.

I think my critique of the analogy tracks to the main topic too. Large companies have a lot of momentum and aren't terribly inspired. Even if they can have a small team come up with a minimum viable product that really captures the new abilities of AI, they still don't want their main products to get left behind either.