Was told Go to market strategy is necessary, need professional helps, it will guide how i run growth campaigns(cold emailing), branding(color). and that i am not able to aquire customer maybe because i don't have a go-to-market strategy, and later on followed by a invitation for deeper GTM consultation(paid).
Because i haven't successfully gotten any customer, i cannot rule-out this possibility. But i've watched almost all YC videos on how to get first customer,
1. having a GTM is never mentioned not to mention as a mandate
2. in fact, from one of the Aaron Epstein's video, a sincere, manual, email works best, with a razor sharp ICP, this doesn't sound GTM at all, it's just doing this one, hard-coded step, no strategy is needed.
I would love to hear from you folks on your take before i either go work with these GTM folks, or follow the linear, hardcore step that YC/others have recommended.
Time is money thus asking for advices.